In the beginning

Our story began in 1877 when William Wilson, a British inventor and engineer, developed the world's very first baby carriage - changing the world of parenting forever. William founded Silver Cross on a simple principle, that all babies should be given the best start in life. This idea went on to form the basis of everything the company does. 

silver cross royal

Royal Connections

In the years that followed Silver Cross gained a reputation for high-quality craftsmanship, beautiful design and attention to detail. Often referred to as “The Rolls Royce of prams”  it became the choice of the British Royal Family and has been entrusted with the comfort of royal babies for generations


A British Icon

Silver Cross continues to embrace the original values of innovation, quality and beautiful design. Silver Cross is now sold in over 70 countries and is proud to have been the choice of over 10 million parents.