About Silver Cross

Since William Wilson wheeled out the first coach-built model from his Yorkshire workshop at Silver Cross Street, Leeds in 1877, generations have given their children a daily look at the world from prams and pushchairs bearing our logo.

Today, the name still stands for all those principles that William would have held dear. Uncompromising quality. Painstaking craftmanship. Practical design.

We have a saying here at Silver Cross:

"There is no secret to making the world's finest prams - Just take 143 years of experience and add the finest materials; the rest is easy."

History of Silver Cross

Read about the history of Silver Cross, from a postman's idea in 1877 through to modern day. Click here

Customer Service

We are committed to providing world class customer services throughout your Silver Cross experience. Click here

Buy with Confidence

What makes our online shop special? Find out the benefits of buying directly from Silver Cross. Click here

Code of Conduct

We are passionately committed to ensuring our entire supply chain reflects our Silver Cross Ethical Manufacturing Code of Conduct. Click here

HMRC Tax Strategy

As part of HMRC compliance, the Silver Cross tax strategy can be viewed here Click here