Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Our handmade Oberon doll's pram is a beautiful gift for any child. It comes in a high gloss white finish with beautiful hand-painted fine line detail, chrome spoked wheels and fully adjustable hood.
Add Muslin Swaddles worth £45 for FREE!
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Everything you need with your Dune pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Dune pram including a Newborn Pod, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Everything you need with your Reef pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Wave pram including Motion All Size 360 & base, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Special edition auto-folding super stroller.
Self-folding for effortless strolling
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Free Mealtime Set worth £45!
Add Muslin Swaddles worth £45 for FREE!
190 pocket-sprung mattress
Dual-sided 190 pocket-sprung mattress
Dual-sided 220 pocket-sprung mattress
For safe sleep, easy feeds and close comfort
Special edition one-pop travel cot, co-sleeper and playpen.
Add Muslin Swaddles worth £45 for FREE!
Special edition 360° rotating, all stage car seat.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
Min read
Min read
Min read
Min read
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
Min read
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For everyday strolls with a one hand fold
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
Eat&Play is the 4-in-1 highchair and play table that does it all. Transforming effortlessly from...
For snacking, weaning and playtime
Start you little one's weaning journey
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Special edition auto-folding super stroller.
Special edition 360° rotating, all stage car seat.
Special edition one-pop travel cot, co-sleeper and playpen.
Babu is an exclusive children’s clothing rental service, offering luxury items from newborn up to 7 years old.
Founded in 2021, Babu’s mission is to reduce the amount of children’s clothing that ends up in landfill after being worn only a handful of times through rental boxes that can be tailored to any occasion.
The Edit caught up with Babu Founders, Alice Horlick and Bella Nesselrode to find out more about the subscription service, donation scheme and Babu’s sustainability goals.
Tell us more about Babu. What’s the inspiration behind it?
Alice Horlick, Bella Nesselrode and Georgia Lombard launched Babu to create a solution for the wastage of high-quality fashion garments inevitable with fast-growing little ones, by harnessing the power of the sharing economy and circular fashion movement.
The figures speak for themselves. Today only 15% of all clothing is recycled or donated and globally we produce 13 million tons of textile waste annually, 95% of which could be reused or recycled. And most importantly, parents use an average of 748 pieces of clothing in their child’s first 4 years of life, which is why many are tempted to opt for fast fashion. Babu gives parents access to ethically and sustainably made garments from their favourite junior luxury brands for the price it would cost them to purchase high street equivalents.
Tell us about the sustainability side of the business.
We are so excited to have won 2022’s Marie Claire Sustainability Awards in recognition of our innovative sustainability practices!
Rental itself is innately sustainable, but on top of this we clean and sanitise all our garments in house using the latest wet cleaning and ozone technology to deliver a better quality clean that is kinder to skin, clothes, and our planet. Our mission is to increase awareness that wet cleaning is as gentle and effective as hand washing or dry cleaning, whilst using only water and biodegradable detergents at low temperatures. Running on 100% renewable electricity, our top of the range machines work on the most efficient cycles possible, resulting in minimal water and energy consumption.
And we are delighted to be the first fashion business to be working with cutting-edge sustainable impact partner, Xetrov. Rather than relying on traditional, out-dated textile recycling infrastructure, which often results in items ending up in landfill, Xetrov uses a ground-breaking advanced thermal treatment process to convert Babu’s worn-out items into renewable energy, which can be used in a variety of ways, including power, heating, cooling, drying, and food production.
How does it work?
You can choose between a half box of six garments or full box of 10-15 garments and build your box to suit your child’s size, style and any upcoming holidays or occasions. Or if you are short on time, you can opt for our personalised curation service, for which I will put a box together specially for your child based on your preferences and requirements.
Our 24-hour concierge will be in touch via WhatsApp once you have placed your order so that you have our telephone number to hand for anything you may need help with, including and questions about garment maintenance or care.
Receive your box the next day and enjoy use of your pieces for as long as you like for a flat weekly fee. We also offer optional damage insurance for total peace of mind when it comes to stains and damage!
When you would like to return or change your items, just let our concierge team know and we will book you a DHL home collection within a convenient two-hour window.
Returns are on us. Prepare your box for collection using the pre-paid returns label included in the box and don't worry about washing – we will professionally clean and sanitise your garments upon return. Plus, we will send you a visual reminder to help you remember what goes back in the box!
You can pause until your next occasion or holiday or put together a new box straight away! As soon as your first box is on its way back to us, we will send out your next one.
What kind of clothing do you offer?
We offer everything from daywear and party wear to outerwear for 0 to 4-year-olds from brands including Balmain, Bonton, Calvin Klein, Caramel, Emilio Pucci, GANT, Il Gufo, Levi's, Molo, MSGM, Patachou, Rachel Riley, RaspberryPlum, Roberto Cavalli, Stella McCartney Kids, Tartine et Chocolat and Tommy Hilfiger. We are so proud to be the only rental platform working in direct partnership with all our brands to source our garments, giving us access to the best pieces and allowing us total visibility over the lifecycle of our clothes.
Girls’ party wear has already become so popular that we have increased sizing to 7 years, and we recently introduced skiwear for 3 to 7-year-old boys and girls.
Tell us about the donation service.
Babu members can include their own preloved clothes in their return boxes, and anything in good condition by one of our partner brands will go into the Babu rental eco-system and earn them rewards points to redeem against their own subscription or to convert into a gift card to give to family or friends.
Anything in good condition that is not from one of our luxury brand partners will be professionally cleaned, sanitised and donated on our customers’ behalf to our partner charity Little Village who do amazing work combatting child clothing poverty in London.
Anything irreparably stained or damaged can be included too and we will make sure it is converted into renewable energy by Xetrov, so our customers can be sure their preloved clothes will never contribute to the growing landfill crisis.
How does the children’s fashion industry need to evolve to safeguard our environment?
We are proud to choose our brand partners based on shared quality (which equals garment longevity!) and sustainability values, but it is ultimately up to the customer to change their habits, as that is the only way to drive down the constant demand that brands are compelled to fulfil. This means a change in attitudes towards seasonality so that garments are celebrated for their style, craftsmanship and provenance rather than their newness.
Rental and resale are the number one ways to address the problems the children’s fashion industry is facing and at Babu we have been working hard to remove the barriers to rental. Stains, damage, and cleaning have proven consistent worries for parents, which is why we offer optional damage insurance and why our customers are encouraged to return their clothes unwashed for the ultimate convenience factor.
Alice Horlick (pictured centre) has been working in luxury fashion for almost a decade, having founded her eponymous handbag label AEVHA in 2013, which has since been worn by everyone from Beyoncé to Amy Adams. She first realised the need for a sustainable alternative to the way we consume children's fashion through her AEVHA clients. Whilst luxury handbags are for life, no so for luxury children's clothes, which have an enforced shelf life whether we like it or not as children just keep growing! Alice and Bella Nesselrode (pictured right) are childhood friends who decided to join forces to bring parents a solution that doesn't compromise on quality and style and heroes brands who are sourcing and producing ethically and transparently. Bella is a wife and mother to 3 year old Alfie, with her second child due in Spring 2023. With a background at Amazon and in finance, Bella has made it her mission at Babu to help other busy parents navigate family life, in a sustainable way, by harnessing the power of the sharing economy.
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