Discover the conscious changes we’re making to be a more sustainable brand
As a brand it’s our mission to become more sustainable in any way we can. Whether it’s our products, packaging or practises, we’re making conscious decisions to help shape, and protect, the environment that surrounds us for the next generation.
What is Silver Cross doing to be more environmentally aware?
Silver Cross products are built to last and have historically been passed down through the generations. But we understand even the most premium prams need a little TLC from time to time. That’s why we launched our Premium Valet & Service scheme – designed to prolong the life of your Silver Cross pushchair so you can keep loving and using it, or pass it on to someone else.
The services give parents total peace of mind that their pram is looking great and is working properly, with our expert team giving your products a full road test and 14-step clean.
Or, if you’re no longer using your pushchair, you can donate it to our charity partners Baby Basics – a network of over 50 baby banks in the UK. We will collect your unneeded pram or stroller free of charge, give it a full Service & Valet, then our friends at Baby Basics will pass it to a family in need – also ensuring your product doesn’t end up in landfill.
Are Silver Cross car seats recyclable?
Yes! We’re proud to be the first car seat brand to offer a recycling service to ensure Silver Cross car seats don’t go to landfill.
When you no longer have use for your little one's car seat, we'll collect it free of charge and recycle it for you. Our specialist recycling team use expert lasers to separate the recyclable materials which are then used to produce other products and packaging across a wide variety of industries.
The car seat recycling scheme is now available to book direct through our website, in-store at John Lewis & Partners or at johnlewis.com.
How are we making our products more sustainable?
Dune and Reef are the next generation of Silver Cross travel systems. Dune is our compact, contemporary urban travel system designed and built for city living. Reef, the new multi-terrain travel system, offers the best in baby comfort.
When designing the two innovative new pushchairs, it was important for them to have a conscious message. An estimated one million plastic bottles are thrown away globally every minute. We’re putting them to good use with Dune and Reef, with their outer fabrics woven exclusively with yarn from recycled plastic bottles.
A total of 35 recycled bottles are used in the Dune and reef seat units – including the hood, chest pad, crotch pad and head support, 24 bottles are used in the compact folding carrycot, and 12 in the first bed folding carrycot.
What about the packaging?
Everything we design and manufacture is for the next generation, so how we package, display and present out products has to be as sustainable as possible. That’s why the Dune and Reef pushchairs are delivered in specially designed recyclable, FSC certified packaging – to reduce waste and have minimal effect on our surroundings.