Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Our handmade Oberon doll's pram is a beautiful gift for any child. It comes in a high gloss white finish with beautiful hand-painted fine line detail, chrome spoked wheels and fully adjustable hood.
Add Muslin Swaddles worth £45 for FREE!
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Everything you need with your Dune pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Dune pram including a Newborn Pod, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Everything you need with your Reef pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Wave pram including Motion All Size 360 & base, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Special edition auto-folding super stroller.
Self-folding for effortless strolling
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Free Mealtime Set worth £45!
Add Muslin Swaddles worth £45 for FREE!
190 pocket-sprung mattress
Dual-sided 190 pocket-sprung mattress
Dual-sided 220 pocket-sprung mattress
Special edition one-pop travel cot, co-sleeper and playpen.
Add Muslin Swaddles worth £45 for FREE!
Special edition 360° rotating, all stage car seat.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
Min read
Min read
Min read
Min read
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
Min read
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For everyday strolls with a one hand fold
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
Eat&Play is the 4-in-1 highchair and play table that does it all. Transforming effortlessly from...
For snacking, weaning and playtime
Start you little one's weaning journey
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Special edition auto-folding super stroller.
Special edition 360° rotating, all stage car seat.
Special edition one-pop travel cot, co-sleeper and playpen.
Developing a car seat is a complex process, typically taking a minimum of three years from product design to launch. As they are first and foremost safety devices, intended to transport our children, there is no room for failure. In 2020, the Silver Cross Dream infant carrier achieved ADAC’s highest ever score when put through its world-famous rigorous testing programme.
We caught up with Hamish McPhillips, Head of Car Safety at Silver Cross, to learn more about how our car seats are developed.
The new Motion All Size 360.
How are car seats designed?
Our specialist team of product designers will develop a car seat using the latest Computer-Aided Design (CAD) software, which is then crash tested using computer simulations. This process must be repeated many, many times to a point where the design engineers are satisfied. Physical prototypes are then developed so we can understand further how the car seat functions in the real world – this is the first opportunity for us to get ‘hands on’ with the product. Typically there are many rounds of improvements made, followed by many more prototypes.
What challenges do you face?
The biggest challenge is to design the safest product possible, whilst being easy to use and accommodating children of different ages and sizes. Products can perform brilliantly in crash tests, but if they’re difficult to secure into a car, the safety is compromised. Weight, cost, design and functionality must all be considered to ensure the safest and most user-friendly product.
How are car seats tested in the real world?
Once a CAD model is confirmed, the real crash tests are conducted. These protocols have improved hugely since the original child seat regulations were introduced in the 1980s. Some include the latest UN R129 regulation, using a much-updated Q series of crash test dummies, alongside the most recent testing configurations based on real life accident data.
The Motion All Size 360 has a five-point safety harness for extra protection.
Six dummy sizes will be used in these tests representing a newborn right up to a 12-year-old child. Sensors on the dummies detect the forces on the head, neck and chest and impact on the abdomen, so we can improve the product to offer even more safety.
We’ll replicate all configurations the seat could be used in – different occupant weights, recline positions, install settings and rear and frontal facing to name just a few. Our latest Motion All Size 360 car seat was tested in over 30 different configurations!
For extra peace of mind, we always go above and beyond, testing our products to the more rigorous ADAC protocols which use higher speeds then the minimum regulatory requirements, to offer a further level of safety.
The official ADAC tests compile the results of crash, usability, ergonomics, chemical, cleaning assessments to give a product score. The lower the figure, the better the product has performed. The official testing is conducted by ADAC themselves making it completely impartial and independent with no bias on different brands.
Is a car seat’s safety maintained over time?
We do everything to ensure the performance of a car seat does not deteriorate through usage over time. Before and during testing, we carry out thorough actions to check each function’s performance over its usable lifespan. We condition the seats, open and close buckles, adjust the harness and connect the ISOFIX up to 5,000 times before a crash test.
Hamish McPhillips is the Head of Car Safety at Silver Cross, with over a decade of experience in the design, testing and manufacture of child car seats. Hamish has a passion for engineering, starting his career as a test engineer, initially conducting crash testing for formula one cars. This lead to a focus in child car seats - even though the occupants are smaller the safety principles and engineering behind them are similar. Joining Silver Cross in 2018, Hamish has led the development of our market-leading car seat range, achieving best in class ADAC results and some exciting product firsts along the way.
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