Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Our handmade Oberon doll's pram is a beautiful gift for any child. It comes in a high gloss white finish with beautiful hand-painted fine line detail, chrome spoked wheels and fully adjustable hood.
Add Muslin Swaddles worth £45 for FREE!
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Everything you need with your Dune pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Dune pram including a Newborn Pod, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Everything you need with your Reef pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Wave pram including Motion All Size 360 & base, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Special edition auto-folding super stroller.
Self-folding for effortless strolling
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Free Mealtime Set worth £45!
Add Muslin Swaddles worth £45 for FREE!
190 pocket-sprung mattress
Dual-sided 190 pocket-sprung mattress
Dual-sided 220 pocket-sprung mattress
Special edition one-pop travel cot, co-sleeper and playpen.
Add Muslin Swaddles worth £45 for FREE!
Special edition 360° rotating, all stage car seat.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
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Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
Min read
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For everyday strolls with a one hand fold
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
Eat&Play is the 4-in-1 highchair and play table that does it all. Transforming effortlessly from...
For snacking, weaning and playtime
Start you little one's weaning journey
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Special edition auto-folding super stroller.
Special edition 360° rotating, all stage car seat.
Special edition one-pop travel cot, co-sleeper and playpen.
The Edit caught up with Luke – Design Manager for Hardwares here at Silver Cross – who talks us through how his team developed Dune and Reef, along with some of their ground-breaking new features.
Discover Reef in Orbit
What’s your role at Silver Cross?
I’m the Design Manager for Hardware. I manage a team of talented product designers and work closely with them and our design director to deliver amazing products – from travel systems and car seats to strollers and accessories. One day I might be developing a new mechanism for one of our pushchairs, the next I’m presenting concepts to the wider teams. No day is the same in our department, with so many exciting projects and developments to be worked on all the time.
Dune and Reef are described as ‘the next generation’ of Silver Cross prams – what sets them apart?
Dune and Reef were two projects that the whole team – and brand for that matter – have absolutely loved working on. Silver Cross has always been known for its attention to detail when it comes to its products and service, but with Dune and Reef we’ve taken this to another level.
We’re really proud of how we’ve integrated hardwares and fabrics so seamlessly on the two travel systems. There’s a sustainability message at the heart of each, alongside the highest level of innovation that’s unlike anything else in the nursery market.
From the telescopic handle that never touches the ground when the prams are folded, to the magnetic Genius™ harness system, everywhere you look on Dune and Reef you see the level of care and precision that has been applied to create these outstanding products.
We always start with a design brief. This sets the deliverables of the product and includes information from all areas of the business. We work through a concept design stage, using research and inspiration for the aesthetic of the product, which then progresses to development of the design through sketching, 3D CAD, prototyping and engineering. Once the design is finalised, we move to manufacturing and rigorous testing to ensure our products are safe and durable.
Discover Dune in Stone
What are the key differences between Dune and Reef?
Although Dune and Reef have many similarities in terms of their innovation, there are differences when it comes to the environments they’re best suited to and the beautiful fabrics and complementing hardwares used in their designs.
Dune is our urban and contemporary travel system, built for city living. Suitable from birth, it features lightweight, recycled jersey fabrics and has a compact wheel system designed to give great manoeuvrability whilst navigating busy streets and tight corners.
Reef is our newborn-ready multi-terrain travel system, designed to tackle any terrain. Reef’s fabrics are also made from recycled materials but have a premium woven feel. The wheels and frame are bigger and chunkier, perfect for taking on every adventure.
There’s a new logo featured across both prams, what is it?
Our new logo is designed to complement the famous Silver Cross ‘script’ logo. The design is an ‘S’ and a ‘C’ interlinked to create a cross. This can be interpreted as a ‘kiss’ or as a fabric stitch. It features on both the hardware and fabric element, so keep an eye out!
Our Compact Folding Carrycot is a lightweight, from-birth travel solution that’s leading the nursery industry in terms of style, comfort and usability. It is one of five newborn options we offer across Dune and Reef and is ideal for travel, or if you’re limited on storage space at home.
Inspired by origami paper folding, the carrycot can be quickly folded flat and stored in its accompanying carry bag. And when you’re out and about, it easily attaches to the Dune chassis for quick trips and short stretches.
There are so many elements to my job that are great in their own ways, but the one thing I love the most is seeing a design move from computer screen and sketchpad to three-dimensions. That’s when it really comes to life and all the hard works pays off.
Luke Mallinder is the Design Manager for Hardwares here at Silver Cross, managing a team of talented product designers to develop, design and innovate. You’ll find Luke and his team working closely alongside the Design Director and fabrics team to create seamless products leading the way in the nursery market.
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