Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
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Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For everyday strolls with a one hand fold
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
Eat&Play is the 4-in-1 highchair and play table that does it all. Transforming effortlessly from...
For snacking, weaning and playtime
Start you little one's weaning journey
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Special edition auto-folding super stroller.
Special edition 360° rotating, all stage car seat.
Special edition one-pop travel cot, co-sleeper and playpen.
Congratulations on the arrival of your little one! If you’re choosing to swaddle your baby, we’re here to help!
The thought may seem a little daunting and you may be thinking, have I done this properly? Is it too tight? But don’t worry as you’re not on your own – all you need is our step-by-step guide.
What is swaddling?
As a traditional way to wrap a baby, swaddling has been practised for thousands of years by parents across the world. The technique uses a lightweight sheet or breathable muslin to keep your baby snug and secure – it’s believed to keep your little one comforted in the outside world after being safe and warm inside your tummy for nine months.
Step-by-step swaddling guide
Step one
Place your swaddle on a flat surface and fold in half to make a triangle. Place baby in the centre with their shoulders slightly below the fold.
Step two
Fold one side of your swaddle over baby’s arm and chest and tuck the fabric under baby’s free arm and back.
Step three
Fold the bottom of your swaddle over baby’s feet, tucking the point into the top of your swaddle.
Step four
Fold the open side of the swaddle over baby’s free arm, tucking the fabric under baby to secure.
Is swaddling my baby safe?
Yes, if you practise safe sleeping and hip-friendly swaddling, it’s perfectly safe. The biggest risk is not doing it properly. This could be that the muslin hasn’t been wrapped in the correct sequence, or that it’s too thick or too tight and could potentially cause overheating.
Swaddling should not be practised whilst breastfeeding, when your baby is likely to get warmer quickly. Being wrapped in a muslin may also restrict your little one’s natural feeding position.
There are lots of benefits to swaddling, with many parents saying it helps to calm their baby and allows them to sleep for longer. As well as keeping them calm and secure, it’s thought to prevent the amount of unnecessary wake ups caused a baby’s startle reflex. A swaddled baby will be wrapped gently in the blanket, meaning they’re less likely to startle themselves by their own involuntary limb movements.
Always be sure to follow safe swaddling guidelines or speak to your midwife if you’re considering it for your baby.
Here’s some key things to remember, as advised by the The Lullaby Trust: