Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
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Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For everyday strolls with a one hand fold
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
Eat&Play is the 4-in-1 highchair and play table that does it all. Transforming effortlessly from...
For snacking, weaning and playtime
Start you little one's weaning journey
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Special edition auto-folding super stroller.
Special edition 360° rotating, all stage car seat.
Special edition one-pop travel cot, co-sleeper and playpen.
Ever since man realised he could sharpen the end of a stick to make it pointy to hunt with and save himself the headache of trying to club a T-Rex to death with an unsharpened stick we have always loved gadgets and things that make our life easier.
The world of parenthood is no different! Visit any baby show or event in the lead up to your child being born and you’ll be blindsided by a million and one offerings all of which make it sound like getting your child past six months without them would be a statistical impossibility.
But fear not! I went down that rabbit hole and found what I think are the absolute essentials, the maybes and the one thing I will never forgive myself for buying for my child and wasting my hard-earned money on.
(Before we begin it’s worth pointing out that these opinions are my own and do not represent those of DadAF, DadNatal, Silver Cross or anyone else. Everything is unique to each person’s parenthood journey so take this advice with a pinch of salt and good humour as that is how it is intended!).
I feel like I should stress that before I mention this, this is specific to me only, I can see why this product exists and it does work… But a baby room thermometer in the form of an egg was easily the biggest waste of money we spent. In my mother’s words when she saw it “We used this brilliant invention when you were little it was called… Common sense!” Of course, some people will struggle with telling temperatures (my mother was a nurse so was possibly more attuned!) but I take her point. You can also get these to check the temperature when running a bath (or go old school and use your elbow!) which makes more sense as we all know the hot tap is a fickle beast and this is never something you should take a risk on.
While writing this article I spoke to some other dads about what they considered their essentials and non-essentials, most were similar to mine but one dad said his biggest waste of money was a ‘baby cry analyser’ which is a real thing he spent an obscene amount of money on which promised a 60% success rate?! I cannot stress how quickly you will learn to recognise your own child’s cries and what they relate to so please do not be this dad and save your hard-earned money here!
PJ Douglas is the head of content at Dadnatal – online platforms providing support, advice and help for dads and expectant dads. Having travelled and lived across the world himself, PJ considers becoming a dad his biggest adventure yet!