Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Our handmade Oberon doll's pram is a beautiful gift for any child. It comes in a high gloss white finish with beautiful hand-painted fine line detail, chrome spoked wheels and fully adjustable hood.
Add Muslin Swaddles worth £45 for FREE!
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Everything you need with your Dune pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Dune pram including a Newborn Pod, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Everything you need with your Reef pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Wave pram including Motion All Size 360 & base, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Special edition auto-folding super stroller.
Self-folding for effortless strolling
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Free Mealtime Set worth £45!
Add a TrueFit™ Classic Mattress for only £50!
Add Muslin Swaddles worth £45 for FREE!
190 pocket-sprung mattress
Dual-sided 190 pocket-sprung mattress
Dual-sided 220 pocket-sprung mattress
For safe sleep, easy feeds and close comfort
Special edition one-pop travel cot, co-sleeper and playpen.
Add Muslin Swaddles worth £45 for FREE!
Special edition 360° rotating, all stage car seat.
Add a TrueFit™ Classic Mattress for only £50!
Add Muslin Swaddles worth £45 for FREE!
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
Min read
Min read
Min read
Min read
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
Min read
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For everyday strolls with a one hand fold
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
Eat&Play is the 4-in-1 highchair and play table that does it all. Transforming effortlessly from...
For snacking, weaning and playtime
Start you little one's weaning journey
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Special edition auto-folding super stroller.
Special edition 360° rotating, all stage car seat.
Special edition one-pop travel cot, co-sleeper and playpen.
Ensuring your child is safe and comfortable when travelling is so important, but sometimes car safety and the rules around it can seem like minefield. To help you debunk the facts from the fiction, Silver Cross’ Car Safety Technologist, Kat Gemmell is here on The Edit with her expert advice.
Shop: Dream i-Size
“Airbags must always be turned off when rear facing.” – FACT
You legally must deactivate your airbag when your child is rear facing in the front. If your child is forward facing in the front, you need to consult your vehicle handbook for advice on airbag activation and front seat position – check the child safety section for this information.
“ISOFIX is safer.” – FACT
ISOFIX seats are safer than belt-fit seats (BPA, 2022) – this is because the risk of fitting an ISOFIX seat incorrectly is far lower. To properly protect your child in a collision a seat must be fitted correctly. ISOFIX simplifies fitment and the green indicators clearly show that the seat is installed correctly. Silver Cross’ car safety collection utilises Easy Lock ISOFIX, which is designed to make fitting and removing your ISOFIX seat as easy as possible.
Shop: Motion All Size 360
“Babies must forward face after 15 months.” – FICTION
Even after little ones have reached 15 months in age, they will still benefit from travelling rear facing. Our Motion All Size 360 offers extended rear facing up to 105cm – approx. 4 years old.
“Car seats cannot be recycled.” – FACT & FICTION
Generally, car seats cannot be recycled at waste recycling centres. However, sustainability plays a key part of our ethos, which is why we operate our own car seat recycling service. When you have finished with your child’s car seat, we will collect it and recycle all the parts for free, ensuring nothing goes to landfill.
Shop: Balance i-Size
“Toys are safe in the car.” – FICTION
Yes, really! If you are involved in a collision, any loose items will travel at the speed you were doing before you crashed – a sippy cup or book suddenly becomes a very heavy object potentially hitting passengers in the car. When travelling, opt for soft toys which won’t cause injuries in a collision.
“Coats are OK in the car in winter.” – FICTION
A thick, puffy padded coat or snowsuit creates a gap between the child and harness which prevents the harness being adjusted correctly. This leaves the harness loose in a collision and unable to provide optimum protection. To keep your little one warm in winter, tuck a snuggly blanket around them after they are safely strapped in – thin fleeces, jumpers and cardigans are all safe to wear in a child seat.
Shop: Discover
“Every seat fits every car.” – FICTION
This is a common belief with child seats, and while compatibility is getting better, it still isn’t always guaranteed. The only time you can be really confident a seat is compatible, is if you are fitting an i-Size approved car seat into an i-Size approved car – or the vehicle is listed as compatible on the Silver Cross app’s fitting guide.
“Combination seats are difficult to convert between stages.” – FICTION
OK, so some combination seats can be quite long winded and fiddly to convert, however our Balance i-Size and Motion All Size both convert in less than 60 seconds! Simply tuck the harness behind the cover and stow the buckle in the special compartment in the seat base and you’re good to go!
BPA (2022) Child Car Seats: Ending the confusion. Available at https://www.b-p-a.org/bpa-org/Assets/Documents/BPA-Brochure-v7-Final.pdf (Accessed 23 November 2022)
Kat Gemmell joined our car safety team with over a decade of experience supporting parents to choose, fit and use their child car seats safely. She has worked for a national child seat campaign, provided product training for child seat manufacturers, and ran online information websites to support parents in making a truly informed choice.
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