Terms & Conditions for the Silver Cross Cove: Review and Keep’

Parent Testers

• Review and Keep Parent Testers must be residents of the United Kingdom with a UK postal address and have a public account on Instagram and TikTok.   
• To be considered as a Parent Tester, you must respond to the Review and Keep post published on the @silvercrossuk Instagram and TikTok social accounts on 29th May within the timeframe stated on the post. Responses must be made either via Direct Message or via email to social@silvercrossbaby.com and must include your Instagram and/or TikTok handles. 
• Silver Cross will choose a maximum of 6 parent testers, who will be notified via Direct Message on Instagram or TikTok.  

Product

• The chosen Parent Testers will receive a Silver Cross Cove Pushchair in a colour of their choice. 

Content Requirements 

• Parent Testers will be asked to provide a minimum of 2 pieces of content (for example a Reel or carousel) to be briefed by Silver Cross.  
• Parent Testers must post the content on their Instagram and/or TikTok channels, tagging @silvercrossuk.  
• The content should also be shared to the Parent Tester’s Instagram Stories, including a link to the Cove pushchair on silvercrossbababy.com 
• The content should be shared with Silver Cross within eight weeks of the product being received.  

Usage Rights

• Silver Cross may use the Parent Tester’s Content across: (i) its social media platforms (including Tik Tok shop); (ii) its website (www.silvercrossbaby.com); (iii) digital marketing channels (including but not limited to email marketing communications, paid social and paid search). Silver Cross authorised retailers may also use the Materials on their social media platforms.  

General

• Parent Testers must accept these Ts and Cs to take part. 
• The product is for personal use only and not for resale.