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New Clic Stroller!

Simple one-hand fold. Clic. Pop-out shoulder strap. Clic. Suitable from birth, full lie-flat seat. Clic. Your new essential stroller? Clic. Clic. Clic.


Save 20% on Furniture Sets

Create your dream nursery, whatever range you choose with 20% off 2 and 3 piece sets.


Let’s Go Outside!

Meet Zest, your essential strolling partner. Lightweight, easy-to-use and super-comfy for little ones, it’s the everyday stroller that’s bursting with practical features you’ll love. ​


Up to 30% off Pramsuits

Keep your little one warm and snug with our super-soft pramsuits, now with up to 30% off.


Up to 50% off Bromley

With a pure white finish and cast pewter handles, bring contemporary style to your nursery with the Bromley furniture set.


Bundles Of Joy

Save up to £300 with our pram bundles. Including a travel system, car seat and our best-selling accessories, there’s everything for your new arrival in one great package.


The Original Stroller!

Loved by babies, trusted by parents, Pop is the original Silver Cross stroller. For more than a decade, millions of families have chosen Pop for their everyday strolls.


Save £75 on Car Seat Bundles

Buy a car seat bundle, featuring the handy Essential Travel Kit and save £75.


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Generations of experience have gone into crafting our first babywear collection. Explore

Save 25% on Nostalgia

The timeless and elegant Nostalgia collection, now with savings on 2 and 3 piece nursery sets. Explore


Suitable from newborn to toddler, Clic is the essential, everyday stroller that's packed full of practical features to make your daily strolls a walk in the park.

Suitable up to 22kg (Approx. 4 years) Perfect for toddlers, Clic can be used up to 22kg or 4 years, whichever comes first.
Soft-padded, quilted seat Clic’s adjustable calf support offers extra baby comfort for naps on the go and growing legs.
Easy wipe-clean fabric The Clic pushchair seat is made from easy wipe-clean fabrics to protect against spills or little accidents.
Cushioned leatherette bumper bar The soft-cushioned, leatherette bumper bar protects your little one from any bumps in the road.
One-touch brake system The easy-to-use step on / off break systems means no more sore toes.
5kg basket capacity The handy under-seat basket holds up to 5kg, perfect for your stroll essentials

Pacific Autograph

Make a style statement with Pacific Autograph, a luxurious pram system with exclusive twill weave fabrics and unique etched logo detailing. Explore

Save £75

When you buy a car seat, plus our Essentials Travel Kit. Explore

What’s your Silver Cross Story?

We’ve been creating magical memories for over 140 years. Share your #silvercrossstories on Instagram or Facebook for a chance to be featured
Lovely quilt Delivery prompt. Shame the box was damaged, luckily it wasn't bought to be given as a present.
4 5
Great travel system :) Brilliant product, struggled to activate the warranty online using the codes that were provided when purchased, but a phone call to customer service sorted everything out really efficiently :)
4 5
Excellent product and brilliant service. This is a wonderful highchair and is safe for newborns upwards. Can be wheeled from room to room. Stunning looking!
5 5
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