The Silver Cross story.
Iconic British heritage since 1877.
Our story began when a young Englishman changed the world - William Wilson invented the world's first baby carriage at his workshop on Silver Cross Street in Leeds.
William Wilson - Founder
His invention was a unique idea that would change parenting forever. His prototype combined spring technology with a reversible hood.
What followed was more than innovation – it made history. It’s a story built on carrying generations with care. For 150 years, families have trusted Silver Cross to support their most precious moments. Our heritage is iconic, but our vision is future facing.
1877
2027
As demand grew, Silver Cross prams became a symbol of quality.
Hand-built with meticulous attention to detail, they earned a reputation for durability, beauty and engineering that stands the test of time.
Our legacy is carried forward by the people behind the brand, whose commitment, craftsmanship and years of service continue to shape Silver Cross today.
Kings, Queens and millions in between.
For generations, Silver Cross has been chosen by families across the world, including the Royal Family, supplying a Silver Cross baby carriage to George VI and the late Queen Elizabeth the Queen Mother, cementing our status as a brand woven into the fabric of British family life.
Princess Grace of Monaco
1950s
Queen Elizabeth II,
Prince Philip & family,
1964
Lady Diana
1963
The ‘Rolls Royce’ of prams
The introduction of the prestige Wilson pram range marked a defining moment for Silver Cross, becoming renowned for producing the world’s most exclusive baby coaches and establishing it as the ‘Rolls-Royce of pram makers’.
Rooted in Yorkshire and trusted around the world, Silver Cross has supported generations of families through life's moments that matter.
Crafted for families.
Trusted by generations.
As parenting has evolved, so have our pushchairs. Adapting to the changing needs of families, Silver Cross launched folding strollers alongside classic coach prams.
Our team continues to design in the heart of Yorkshire, England, blending time‑honoured expertise with modern engineering, intuitive functionality and fabric fashion styling.
Designed in the heart of Yorkshire.
While designs, features and styling have adapted for modern families, our commitment to exceptional comfort, thoughtful design and lasting quality remains unchanged.
Choosing products for your baby should feel exciting, not overwhelming.
Through our long-standing partnerships with specialist retailers, families receive hands-on support, product expertise and personalised service, alongside beautifully designed products crafted to support every stage of family life.
Collaborating with the world's most prestigious brands
Silver Cross Surf –
Aston Martin Edition,
2012
The Silver Cross for Aston Martin collection brought together exceptional craftsmanship, bespoke tailoring and cutting-edge design, with each pushchair individually numbered to create a truly unique piece.
A new icon is born
Silver Cross and Automobili Lamborghini united two iconic brands, combining Italian super sports car performance with British nursery innovation. Driven by precision engineering, bold design and uncompromising craftsmanship, the collaboration pushed the boundaries of what was possible and has inspired future generations of Silver Cross products.
For moments that matter.
For families everywhere.
For the journey ahead.
From travel systems and compact strollers to award-winning car seats and premium nursery furniture, Silver Cross continues to create products that adapt to every stage of family life.
1950s
Pastorale
2026
Cove 2