The Silver Cross story began in 1877, with our products being historically passed down through generations and reused for years to come. Lots of people have a Silver Cross story to tell, and that means the world to us.
Fast forward to present day and we’re still creating high-quality products that will be by your side – and the side of others – for years to come. Learn more about the responsible choices we’re making to give back to our communities and do our bit for our planet.
Premium quality
Silver Cross products are crafted to stand the test of time – so you can enjoy them for your first child, and your next. Designed with both parents and babies in mind, Silver Cross products are designed to adapt as your child grows. But it’s not just about flexibility, it’s about our long-lasting quality. Our use of premium materials and expert craftsmanship means you’re investing in something that is built to last. Whether it’s your first baby or your second, you can rely on the same trusted product without compromise.
Refresh your pram
Because longevity and quality are at the heart of all Silver Cross products, there’s a long-standing tradition of families passing on their prams to the next generation. This is one of the best ways to ensure a product is loved, looked after and doesn’t end up in landfill. Our service and valet scheme, which you can book through our website, prolongs the life of your Silver Cross pram or pushchair so it can be reused or passed on. Our expert team will meticulously clean, conduct safety checks and carry out any minor repairs to bring your pram back to its very best.
Recycling service
For safety reasons car seats cannot be passed on for second-hand use, which means 9 in 10 car seats end up being sent to landfill sites. In 2021 we launched our car seat recycling services, which ensures absolutely no part of your car seat goes to landfill at the end of its lifespan – therefore reducing the amount of waste produced. Instead, the materials are separated by specialist lasers and used in the production of other goods across a wide range of industries.
Crash replacement scheme
Your child’s safety is our top priority. That’s why we’ve introduced the Silver Cross Car Seat Crash Replacement Scheme. If you're involved in a road traffic accident, even a minor one, it's essential to replace your car seat. Even without visible damage, the seat may have sustained internal stress or impact that could compromise its performance and safety. With our scheme, you'll have peace of mind knowing your car seat will be replaced to ensure continued protection for your child.
Supporting families in need
We’re proud to partner with Baby Basics – the UK’s largest network of baby banks, with over 50 centres nationwide – to help support families experiencing hardship. Baby Basics provides essential items and equipment to parents who might otherwise go without.
In addition to our own donations of nursery items, our donation programme gives you the chance to make a meaningful difference too. We’ll collect your pre-loved Silver Cross pram or stroller free of charge, carefully inspect and valet it, and then pass it directly onto Baby Basics to distribute to a family in need. By donating, you’re giving your pram a second life – and giving another family the opportunity to love and rely on it, just as you did.
