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How I became a PA for parenthood

Meet the UK’s first Mummy Concierge

Author Tiffany Norris
Categories   Family

The Edit

Planning for the arrival of your baby can be an overwhelming task, especially when it’s all new. After experiencing this herself with her first child, Tiffany Norris founded The Mummy Concierge – the UK’s first concierge service for pregnant mothers and new parents.

Offering an exclusive, around the clock service, Tiffany has flown across the world supporting a list of royals and celebrities with their every need on their journey to parenthood.

Tell us about The Mummy Concierge. How did it begin?

Having a new baby can be very overwhelming. What do you need to buy? Do you need a maternity nurse? How can you still look fabulous whilst rocking a bump? I began working as the UK’s first Mummy Concierge back in 2017 with an aim to help make life easier for pregnant and new parents by becoming your ‘PA for parenthood.’ Any questions you have about what to expect, any help you need when it comes to preparing for your baby – I’m here to help you!

From advising on what to pack in your hospital bag to researching the best baby products to match your lifestyle, I aim to take the load off time-poor (and exhausted!) pregnant women and mummies.

The idea was born out of personal experience when I found myself heavily pregnant and adrift in a department store, overwhelmed by the amount of baby kit on offer. I thought to myself, “I wish there was someone to help you plan for the arrival of your baby, like a wedding planner helps you to plan your wedding. Having a baby is a much bigger event and there’s no one to give you that kind of honest advice.” It sowed a seed in my mind.

Since setting up the business six years ago, I have worked with members of the royal family, celebrities and thousands of pregnant women and new parents.

What services do you offer?

For pregnant mothers I can help with anything and everything. Whether it’s advice on what baby kit to buy, private hospital and obstetrician recommendations, nursery planning, what to pack in your hospital bag, sourcing the best pre and postnatal care experts, maternity nurse recommendations… the list is endless.

And then once you have your baby, I’m on tap to help with advice on sleep trainers, age-appropriate toys, travelling with a little one, nursery school and private school choices and hiring a nanny.

What’s the wildest request you’ve ever had?

One of my most challenging tasks was when I was hired by an expecting couple who were convinced they were having a girl. They didn’t find out the sex at the 20-week scan as they were so certain, they didn’t feel the need to. They decorated their nursery in the most ‘girly’ style and when the baby arrived, it was a boy. They said to me, “We’re coming home from the hospital tomorrow and we need you to turn the whole nursery blue.” It was a big job but with my little black book of contacts we managed to pull it off.

For another very glamorous client who worked in fashion, I commissioned a designer to create a long blue nightgown to wear after her elective C-section, booked a make-up artist, hair stylist and photographer for a photoshoot with her newborn immediately afterwards.

How have your own experiences as a mother inspired your business?

At the moment I am currently pregnant with my fourth child, so I am literally living and breathing what my clients are going through. I think people like the fact that I have been there, done that and understand what they are going through. I have remained friends with every client I have worked with as we develop a lovely sense of trust, and they know I’m willing to help them with whatever they need.

What are your top tips for navigating those first few weeks as a new mother?

1. Make sure you order any nursery furniture well in advance of your due date so you can get everything set up ASAP. Sometimes leaving this until the last minute can really unsettle pregnant mummies so try to be as organised as you can.

2. Make a maternity map – what you need to do and when by. If you feel overwhelmed by this then get in touch – I can put a personalised one together for you so you know when your scans are, when you should have your hospital bag packed by and when you can get certain tests done for example.

3. If you’re a first-time mummy consider hiring a maternity nurse. These newborn experts live in with you for the first couple of weeks and can make the transition to becoming a mother so much easier.

Author Tiffany Norris

Tiffany Norris founded The Mummy Concierge to help pregnant and new parents with their every need to prepare for the arrival of a new baby. The exclusive service is completely bespoke to every client, with no request ever too big. As a mother herself, Tiffany has become a guru in all this pregnancy and parenthood - from recommending the best obstetrician to advice on packing your hospital bag.

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