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The place for parents to be

How to style your bump

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Olivia Bowen’s Silver Cross nursery

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Our parenting journey

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Mama’s made it!

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behind the desing: Muslin swaddles

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Rise by Tinie

Tailor your pram to suit your family’s needs with our range of bundles, designed to make parenting easier.

Coast Dream i-Size & Base Bundle

Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls

Tide & Accessory Pack Bundle

Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.

Tide, Dream i-Size & Accessory Pack Bundle

Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...

Tide, Dream i-Size, Base & Accessory Pack Bundle

Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...

Wave & Dream i-Size Ultimate Pack Bundle

Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray

Wave & Dream i-Size Travel Pack Bundle

Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier

Reef Earth, First Bed Folding Carrycot & Dream i-Size Ultimate Pack Bundle

Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray

Reef Earth, First Bed Folding Carrycot & Dream i-Size Travel Pack Bundle

Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack

Dune, First Bed Carrycot & Dream i-Size Ultimate Pack Bundle

Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray

Dune, First Bed Carrycot & Dream i-Size Travel Pack Bundle

Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.

Dune, Compact Folding Carrycot & Dream i-Size Ultimate Pack Bundle

Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray

Dune, Compact Folding Carrycot & Dream i-Size Travel Pack Bundle

Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier

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Conscious kidswear brands we love

The independent brands leading the way with sustainability

Categories   Fashion

The Edit

Fast fashion is having a growing impact on our environment, and we can all make small and easy changes to help combat it, whether that’s buying from organic clothing brands, or switching to reusable nappies! As a brand, we’re on a sustainability journey of our own and take inspiration from other amazing companies who are becoming more conscious.

Here’s some of our favourite kids’ brands leading the way when it comes to going green.

 

Image credit: Dinoski

Dinoski

“We thought it was about time somebody made it their mission to remind everyone how great the great outdoors really is.”

Dinoski is the ultimate eco-friendly kidswear brand, creating everything from summer swim shorts to pre-loved snowsuits. All of its clothing is made from recycled plastic bottles, it only uses faux fur and faux shearling on the hoods of its coats and all of the dyes used in the manufacturing are eco-friendly too. So far, in two years, Dinoski has recycled 150,000 plastic bottles into clothing.

All products will also arrive to customers in a beautiful sustainable gift box, which is then posted in a biodegradable postage bag.

Visit Dinoski's website dinoskiwear.com

 

Image credit: Wild Folk

Wild Folk

“We create beautiful coats for women, men and children all made from vintage and preloved patchwork quilts and blankets.”

Wild Folk was born out of owner and creator Katie Brown’s life-long obsession for creating unique, handmade clothing. The range includes beautiful coats for men, women and children which are all lovingly handmade in Yorkshire from vintage and preloved quilts and blankets – you can even supply your own. Most of Wild Folk’s items are made to order and new quilts are released every month for you to pick your perfect coat from.

The Mini Folk coats are a lovely addition to any child’s wardrobe and are designed to be treasured, loved or handed down. They’re family heirlooms in the making! You can even order mama & mini coats and match with your little one.

Visit Wild Folk's website thewildfolkstudio.com

 

Image credit: Piccalilly

Piccalilly

“As an organic clothing brand, our key focus is to do what’s best for our lovely planet. We believe organic takes a huge step in the direction of sustainability! The choice is yours, but we say go organic for the planet!”

Piccalilly prides itself on sourcing its organic cotton clothing through an amazing Fairtrade project called Chetna Organic, which uses less water to grow, maintains healthy soils making crops more resilient and protects the environment from toxic chemicals. Not only is this a much more sustainable alternative to conventional cotton, but it also means Piccalilly clothing is kind to sensitive and delicate skin, without compromising on fabulous patterns and colours.

As a brand, it also does what it can to limit waste and where possible, avoid the use of plastic – all orders are sent out in 100% recyclable paper mailing bags and boxes.

Visit Piccalilly's website piccalilly.co.uk

 

Image credit: Mori

Mori

“Since 2015 we have been using the softest organic fabrics to give you the highest-quality products, which are made with your family’s wellbeing in mind.”

Mori believes every moment is worth embracing – from the sleep deprived times to snuggles fuelled by laughter. As makers of ethical baby clothing, it’s committed to being kind to our planet, creating products that help to welcome a baby into the world and beyond, with a gentle touch from sustainable materials.

All of Mori’s pieces are thoughtfully crafted using sustainably sourced fabrics that a gentle on a little one’s skin and manufactured in trusted factories.

Visit Mori's website babymori.com

 

Image credit: The Cotton Shop

The Cotton Shop

"Nan Knits is a passion project I came up with when sorting through my daughter’s old clothes and finding the jumpers and cardigans that my grandma made for her.”

Founded by Amy in 2018, when she was expecting her first child, The Cotton Shop lovingly makes knitted clothing, homewares and gifts from organic quality materials. The Nan Knits collection is inspired by the jumpers and cardigans made for Amy’s daughter by her grandma. Instead of putting these pieces away in a memory box, she revamped them with crochet designs and embellishments so they could be loved again in her memory.

Following its success, Amy now sources knitwear, new and second-hand, from makers and local sellers and gives them a new lease of life, fighting throw-away culture. Her unique designs are released in monthly batches and are all individual in style with beautifully simplistic designs.

Visit The Cotton Shop's website thecottonshopuk.com

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