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The place for parents to be
For everyday travel
For growing families
For all terrain comfort
For city living
Created for a life in motion
Engineered to rise with your child from birth to 12 years
Developed for slumber and play wherever you go
Combine Coast, our strong and durable pushchair designed for everyday strolls, with a Simplicity Plus infant carrier & base
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Add a First Bed Folding Carrycot and an award-winning Dream i-Size infant carrier on to your Reef pram
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Add a First Bed Folding Carrycot and an award-winning Dream i-Size infant carrier on to your Dune pram
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For compact travel
For families on the go
For everyday strolls
For everyday comfort
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Create a sense of calm with our 3-piece Alnmouth nursery set with a washed oak finish. The multi-sta...
For traditional style in your little one's nursery, choose the Nostalgia furniture collection. Craft...
Congratulations on the arrival of your little one! If you’re choosing to swaddle your baby, we’re here to help!
The thought may seem a little daunting and you may be thinking, have I done this properly? Is it too tight? But don’t worry as you’re not on your own – all you need is our step-by-step guide.
What is swaddling?
As a traditional way to wrap a baby, swaddling has been practised for thousands of years by parents across the world. The technique uses a lightweight sheet or breathable muslin to keep your baby snug and secure – it’s believed to keep your little one comforted in the outside world after being safe and warm inside your tummy for nine months.
Step-by-step swaddling guide
Place your swaddle on a flat surface and fold in half to make a triangle. Place baby in the centre with their shoulders slightly below the fold.
Fold one side of your swaddle over baby’s arm and chest and tuck the fabric under baby’s free arm and back.
Fold the bottom of your swaddle over baby’s feet, tucking the point into the top of your swaddle.
Fold the open side of the swaddle over baby’s free arm, tucking the fabric under baby to secure.
Is swaddling my baby safe?
Yes, if you practise safe sleeping and hip-friendly swaddling, it’s perfectly safe. The biggest risk is not doing it properly. This could be that the muslin hasn’t been wrapped in the correct sequence, or that it’s too thick or too tight and could potentially cause overheating.
Swaddling should not be practised whilst breastfeeding, when your baby is likely to get warmer quickly. Being wrapped in a muslin may also restrict your little one’s natural feeding position.
There are lots of benefits to swaddling, with many parents saying it helps to calm their baby and allows them to sleep for longer. As well as keeping them calm and secure, it’s thought to prevent the amount of unnecessary wake ups caused a baby’s startle reflex. A swaddled baby will be wrapped gently in the blanket, meaning they’re less likely to startle themselves by their own involuntary limb movements.
Always be sure to follow safe swaddling guidelines or speak to your midwife if you’re considering it for your baby.
Here’s some key things to remember, as advised by the The Lullaby Trust: