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Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Our handmade Oberon doll's pram is a beautiful gift for any child. It comes in a high gloss white finish with beautiful hand-painted fine line detail, chrome spoked wheels and fully adjustable hood.
Add Muslin Swaddles worth £45 for FREE!
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Everything you need with your Dune pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Dune pram including a Newborn Pod, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Everything you need with your Reef pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Wave pram including Motion All Size 360 & base, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Special edition auto-folding super stroller.
Self-folding for effortless strolling
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Add a TrueFit™ Classic Mattress for only £50!
Add Muslin Swaddles worth £45 for FREE!
190 pocket-sprung mattress
Dual-sided 190 pocket-sprung mattress
Dual-sided 220 pocket-sprung mattress
For safe sleep, easy feeds and close comfort
Special edition one-pop travel cot, co-sleeper and playpen.
Add Muslin Swaddles worth £45 for FREE!
Special edition 360° rotating, all stage car seat.
Add a TrueFit™ Classic Mattress for only £50!
Add Muslin Swaddles worth £45 for FREE!
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
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Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
Min read
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For everyday strolls with a one hand fold
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
Eat&Play is the 4-in-1 highchair and play table that does it all. Transforming effortlessly from...
For snacking, weaning and playtime
Start you little one's weaning journey
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Special edition auto-folding super stroller.
Special edition 360° rotating, all stage car seat.
Special edition one-pop travel cot, co-sleeper and playpen.
My best friend knew I was pregnant before I did!
Weirdly, she had a dream that we were both pregnant together (she had told me at Christmas she was expecting her second baby, just two weeks previous). One day after she had nagged me over and over to take a test – I did just to shut her up. It turned positive instantly! None of this wait three minutes stuff. It knew right away.
It definitely wasn’t a planned pregnancy, but once the shock wore off, we were so excited! I had all my usual appointments and checks - I had my ANTI-D injections booked in (I’m a rhesus negative blood type so this was in case baby’s blood type was different to mine) and was then told I had low growth hormone and baby was a little on the small side. Extra growth scans were scheduled and my growth was monitored at my midwife appointments too. That being said, I tried my best to ignore the outside noise and focus on me and my baby.
Due to the need for my blood type to be on hold in case I needed it (I can’t receive universal blood groups), my partner Jon and I decided against a home birth. I still wanted a calm, natural approach to my water birth with minimal interventions, and ideally in a midwife-led setting. All of this was within reach, and I wrote out my birth plan(s) for all eventualities, did my hypnobirthing course and prepared myself for the laidback birth I’d dreamed of.
My baby, however, was super comfortable where she was. We arrived, and then passed, 40 weeks without even a hint of labour starting. Imagine my shock, being told my baby was small all along, the prospect of early labour mentioned at most appointments, to then be overdue?
I must stress that the dates I’d been given by the hospital team didn’t quite match my own. I had been tracking my cycle, so could pinpoint pretty accurately when conception would have been – and the NHS timings put me due an entire week earlier than I think I actually was. Induction was discussed as soon as I hit the 40-week mark.
I stood my ground, asked for more time and scheduled in sweeps, as I really wanted my body to start the process itself when my baby was ready. Then 41 weeks and 3 days rolled around, and I agreed if baby hadn’t arrived over the weekend, I would be induced on the Monday morning.
Monday morning arrived. You guessed it, still no baby! We went in and the induction process started. After a few hours, the pessary they had used had dislodged and I had to have it inserted again – and I was still only 2cm dilated. For context, I had been 2cm dilated for over a week before my induction day. More hours passed, and walks round the hospital, hot showers, bouncing on the birth ball hadn’t helped one bit. My induction started at 11am on Monday 19th September, and I was finally moved down to the birthing suite at 7am on Tuesday 20th September when I had reached 4cm.
The next 6cm felt like a lifetime. I was labouring completely in my back and hadn’t slept the night before, so I was exhausted. I spent most of my active labour completely naked, aside from my compression socks and heart rate monitor. As I had now been put on the hormone drip to try and progress labour, my dream of a water birth had been completely thrown out of the window.
I think it was around 6cm that we discussed an epidural. I’d been in some form of labour for over 20 hours at that point and could barely keep my eyes open. We decided to have the epidural, so I could get some sleep and rest before I needed to push. After an hour of them trying to get the epidural needle in (all of which I am told I remained completely still for – the midwives couldn’t believe I didn’t even flinch), I finally got some sleep. I woke up an hour later feeling much better, and somewhat refreshed.
10cm. It was time to push. Even though I couldn’t really feel the contractions due to my epidural, my body instinctively knew when to push, and I had started before my midwife got the chance to say. I pushed for an hour and 20 minutes, but still no baby. She had turned slightly in the birth canal and they thought her shoulder was stuck, which meant no matter how hard I pushed, she wasn’t coming on her own. We discussed all my options, I signed all the papers and we were taken to theatre for a forceps delivery.
When we were in position, the forceps were placed on baby’s head, and she was born in two pushes. The whole ‘pushing’ time in theatre took around 60 seconds. I ended up losing 1700ml of blood and had to have stitches. But my goodness, it was worth it.
There she was, 35 hours later, my baby girl. She was so perfect, and I was so wrapped up in the love I felt for her, that the whole birth seemed like a blur. I don’t think it was until a few weeks later that I actually thought about my experience. How out of control I felt. How I felt like I had let her down, let myself down. How I wish I had held off on the induction and just given her a chance to come on her own terms. All of those thoughts brought me down and made me feel terrible about my choices.
Hindsight is a wonderful thing. I look back on my experience now and realise I was just trying to do right by my baby and to be fair, I did exactly that. She arrived safe and healthy, and she is blossoming into the most beautiful, kind, intelligent little person. She is here because of the decisions I made during my birth.
It can be such an overwhelming time, and I wish I had been a little gentler on myself. I also wish I had trusted my instinct a little more. I know, should there be a next time, that I definitely will do just that.
I'm Abbie, mum to 18 month old Spencer, and wife to Jon. I’m one of four, and myself, my sister and my two brothers all had babies within 10 months of each other! I run a baby shop with my mum (we actually stock Silver Cross in store!) and in my spare time (where I can get it!) I am a listening volunteer for the Samaritans.
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