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For everyday travel
For growing families
For all terrain comfort
For city living
Created for a life in motion
Engineered to rise with your child from birth to 12 years
Developed for slumber and play wherever you go
Combine Coast, our strong and durable pushchair designed for everyday strolls, with a Simplicity Plus infant carrier & base
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Add a First Bed Folding Carrycot and an award-winning Dream i-Size infant carrier on to your Reef pram
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Add a First Bed Folding Carrycot and an award-winning Dream i-Size infant carrier on to your Dune pram
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For compact travel
For families on the go
For everyday strolls
For everyday comfort
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
<p>Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for crea...
<p>Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nu...
<p>Create a sense of calm with our 3-piece Alnmouth nursery set with a washed oak finish. The multi-...
<p>Create your dream Scandi-inspired nursery with the Westport nursery furniture collection. The pre...
<p><span class="ui-provider fy b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah a...
From pregnancy to postpartum, our pregnancy pillow offers targeted support and lasting comfort as your body changes shape.
We caught up with product designer Ashley on the pillow’s benefits, uses and inspiration.
Shop: Pregnancy pillow
What inspired you to design a pregnancy pillow?
When my partner was expecting our son, she tried a range of pregnancy pillows which all had the same problem – they didn’t offer the support she needed and therefore struggled to find relief from aches and pains as she progressed in her pregnancy. I already made a variety of bedding products, so took it upon myself to create my own version.
I researched the market and tested lots of products and discovered many of the more affordable options didn’t offer any support, looked garish in their appearance and, most shockingly, didn’t meet lots of standard safety and fire regulations.
It took months of research and development to source a material that provided the right amount of support, could bounce back into shape and met the highest safety standards as well as being kind to skin. After sourcing over 20 fabrics and fibre options, we found an OEKO-TEX® STANDARD 100 certified filling that was perfect. It’s hypoallergenic and breathable whilst offering maximum and lasting comfort.
We wanted to create something special that’s not only comfortable, but looks great in the modern home too. That’s why we opted for a soft, organic cotton cover with a piped edge for a more premium and timeless look that fits seamlessly into any space, rather than standing out. The pregnancy pillow’s cover can also be easily removed and is machine washable at 30°C when accident or spills happen.
Shop: Pregnancy pillow
What support does the pillow offer?
The best thing about the pillow is its flexibility. Whether you’re pregnant, breastfeeding or simply struggling with aches and pains, the pillow offers targeted support from the front and back for your neck, back, shoulders, hips, pelvis, knees and bump – as well as doubling up as a regular pillow. We’ve heard from customers who have used our pillow through pregnancy and beyond in a variety of different ways thanks to its unique and flexible design.
How can it be used?
The pregnancy pillow’s flexible design can be used in so many ways to suit your every need. Use during the night to support your growing bump by aligning your pelvis to lessen the weight on your pressure points, to prop yourself up whilst sitting watching TV, or fold the legs for extra comfort when nursing and holding baby.
Lots of customers used our pregnancy pillow throughout their pregnancy and are now using in postpartum and beyond. This pillow isn’t just for pregnancy. It’s an investment piece that’s proven to help with the aches and pains we all experience – pregnant or not. It’s designed to last by using luxurious materials that live up to everyday use.