Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Our handmade Oberon doll's pram is a beautiful gift for any child. It comes in a high gloss white finish with beautiful hand-painted fine line detail, chrome spoked wheels and fully adjustable hood.
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Everything you need with your Dune pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Dune pram including a Newborn Pod, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Everything you need with your Reef pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Wave pram including Motion All Size 360 & base, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Special edition auto-folding super stroller.
Self-folding for effortless strolling
Add a TrueFit™ Classic Mattress for only £50!
For safe sleep, easy feeds and close comfort
190 pocket-sprung mattress
Dual-sided 190 pocket-sprung mattress
Dual-sided 220 pocket-sprung mattress
For safe sleep, easy feeds and close comfort
Special edition one-pop travel cot, co-sleeper and playpen.
Special edition 360° rotating, all stage car seat.
Add a TrueFit™ Classic Mattress for only £50!
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
The place for parents to be
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The place for parents to be
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Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For everyday strolls with a one hand fold
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
Eat&Play is the 4-in-1 highchair and play table that does it all. Transforming effortlessly from...
For snacking, weaning and playtime
Start you little one's weaning journey
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Special edition auto-folding super stroller.
Special edition 360° rotating, all stage car seat.
Special edition one-pop travel cot, co-sleeper and playpen.
Tide, our lightweight, 3-in-1 multi-terrain pram, was created exclusively for the modern-day parent; where style, functionality, quality and cost play a big part in their family choices.
Lisa, Silver Cross Fabric Designer, talks all things Tide – from the inspiration behind the stunning colours to Tide’s versatile design.
Tell us about Tide.
Tide is our lightest and most compact, multi-terrain, 3-in-1 travel system created to maximise every family adventure. The 3-in-1 design means Tide will grow with your little one from birth to 4 years with its newborn-ready carrycot and reversible pushchair seat.
The overnight sleeping approved carrycot includes a bamboo soft-touch lined mattress for comfort during every stroll, stretch and nap. An air mesh ventilation panel and UPF50+ outer ensures your baby will always be cool, even when the temperature rises. As they grow, switch your little passenger over to Tide’s super comfortable, reversible pushchair seat – which features the magnetic Genius™ buckle¬ – and allow them to face you or see the world.
Days out with the family are made easier with Tide. The multi-terrain wheels, sturdy chassis and dynamic 4-wheel suspension ensure the smoothest ride no matter where you’re strolling. Plus, to carry all your baby’s essentials, we’ve included a handy under seat basket with stacks of storage to keep your hands free when you’re on the go.
For getting out and about, we designed Tide to free-stand whilst compactly folded – perfect for storing in your car boot, taking on public transport or to save space at home.
What was the inspiration behind Tide’s design?
When pulling together Tide’s colour palette we conducted in-depth trend research to find what is most appealing to the next generation of parents. We discovered sustainability, simplicity and a reappreciation for everything organic were at the forefront.
Neutral tones inspired by the wonderful outdoors are displayed in Tide’s three effortless colourways – Sage – a tranquil, earthy green, Stone – a warm, soft beige and Space – our signature, slick black.
The anti-crease jersey fabric inspired by luxe sportswear provides a modern look that always looks its best – even after it has been folded. The Silver Cross hardware team have chosen metallics and trims to coordinate with the fabrics for a fresh, seamless finish.
Tide will arrive in fully recyclable packaging and can be valeted, serviced or donated through our Silver Cross scheme to play our part in reducing the amount of waste that ends up in landfill.
Who would you recommend Tide to?
This is a pram that’s ready to take on any kind of adventure. Multi-terrain wheels and a chunky chassis mean it’s ideal for woodland walks and off-road outings, yet Tide is super compact and nimble – making it perfect for tackling busy city streets. This is an on-trend choice that lives up to the fun and adventure that come hand and hand with parenting.
Our great value pram has everything the modern parent needs, with style, functionality and quality at its core. It’s a one-shop travel system with a range of innovative add-ons and accessories so you can tailor Tide to suit every lifestyle and budget.
Tide is exclusive to selected retailers across the UK. Find your local store here.
Lisa Morley is a Fabric Designer at Silver Cross, working with the wider fabrics team on the development and creation of innovative products across the range.
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