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Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Our handmade Oberon doll's pram is a beautiful gift for any child. It comes in a high gloss white finish with beautiful hand-painted fine line detail, chrome spoked wheels and fully adjustable hood.
Add Muslin Swaddles worth £45 for FREE!
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Everything you need with your Dune pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Dune pram including a Newborn Pod, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Everything you need with your Reef pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Wave pram including Motion All Size 360 & base, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Special edition auto-folding super stroller.
Self-folding for effortless strolling
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Add a TrueFit™ Classic Mattress for only £50!
Add Muslin Swaddles worth £45 for FREE!
190 pocket-sprung mattress
Dual-sided 190 pocket-sprung mattress
Dual-sided 220 pocket-sprung mattress
For safe sleep, easy feeds and close comfort
Special edition one-pop travel cot, co-sleeper and playpen.
Add Muslin Swaddles worth £45 for FREE!
Special edition 360° rotating, all stage car seat.
Add a TrueFit™ Classic Mattress for only £50!
Add Muslin Swaddles worth £45 for FREE!
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
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Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
Min read
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For everyday strolls with a one hand fold
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
Eat&Play is the 4-in-1 highchair and play table that does it all. Transforming effortlessly from...
For snacking, weaning and playtime
Start you little one's weaning journey
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Special edition auto-folding super stroller.
Special edition 360° rotating, all stage car seat.
Special edition one-pop travel cot, co-sleeper and playpen.
Do you know why there isn’t just one pregnancy manual? Because every single woman has a completely unique experience. There’s no ‘one-size-fits-all’.
The advent of social media has influenced all aspects of 21st century living.
Every pregnancy is different, and that includes differences between the first and subsequent pregnancies. This is one of the many things that make women so wonderfully fantastic. First time mums must navigate this whole new and strange biological experience that has never happened to them – sometimes alone, sometimes with conflicting advice, and often without an all-knowing pregnancy almanac.
The advent and upsurgence of social media has influenced all aspects of 21st century living, with pregnancy and motherhood being no exception. We’ve become obsessed with seeing how others move through these new experiences and want them to become shared experiences, because a problem shared is a problem halved, right?
Sometimes seeing somebody else’s journey through social media does not create as positive a feeling as the original content-creator had intended. Painting a picture of skipping through a field of lavender while heavily pregnant may leave some women feeling despondent.
Just like any other content on social media, pregnancy-related matter brings a certain pressure and expectation to women and their families. The reason for this may well be that some women have pregnancies that do not entirely follow the laminated birth plan. The majority of pregnancies are complicated by symptoms such as nausea, fatigue, pain, haemorrhoids and low mood.
Some women purely exist through pregnancy, and some women thrive, as if they were born to do nothing but be infinitely pregnant. These same women may then come to their second child and have a completely different experience and wonder ‘what have I done wrong, why is this so different to the first?’ So, with this in mind is anybody to blame for this additional pressure that women feel? Or is it a side effect of living in today’s society?
Women already place so much undue pressure on themselves during pregnancy. When I see women in clinic and the main issues have been addressed, they often then reveal other concerns that play on their minds. For example, last week they felt too tired to attend the pregnancy exercise class/mum’s group/antenatal workshop/dinner with friends.
The worry is there must be a medical reason why they are not able to compete with the other mothers they see around them or on social media. In reality, there is rarely a biological reason that this is the case, other than the fact that growing, birthing and caring for a human is extremely tiring. For myself and the fabulous midwives I work with, a portion of our day-to-day workload involves reassuring women that their symptoms are not pathological, that their experience is normal and that it is OK to go ‘off-piste’ and skip that antenatal yoga class.
Without doubt there is some inspirational content out there, and there is definitely content that I and others enjoy on social media: nursery decor ideas, maternity fashion, newborn outfits, the latest gadgets and gizmos to name a few. The flipside is there are also accounts that place extra unnecessary pressure on women, or paint an unrealistic idyllic view of pregnancy. In addition, there are accounts that tell women how they should or should not feel, what they should eat or shouldn’t eat, how much they should exercise, what pain relief they should choose, how they should breastfeed, or even how they should birth their babies. These are all choices a woman needs to discuss with her close friends and family, and midwife or doctor. Social media should not influence important decisions like this.
On the whole there is clearly a place for social media in modern day society and it is not going to disappear anytime soon. If it is reassurance you seek, or if you are concerned your pregnancy does not appear to be as easy as you had hoped or had perceived, discuss this with friends and family. If you are experiencing negative symptoms of pregnancy, discuss this with your midwife.
In time, we will become better at sifting through reems of content and deciding what will inspire us and what will leave us with that slightly downhearted and empty feeling that many of us know. Remember that we only see the version of somebody’s experiences that they want us to see.
Dr Tony Fordham is a Specialist Registrar in Obstetrics & Gynaecology. After graduating with a medical degree from the University of Liverpool he began Paediatric Surgical training, but realised his real passion was women's health and maternity care so switched to the Obstetrics and Gynaecology programme.
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