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Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Our handmade Oberon doll's pram is a beautiful gift for any child. It comes in a high gloss white finish with beautiful hand-painted fine line detail, chrome spoked wheels and fully adjustable hood.
Add Muslin Swaddles worth £45 for FREE!
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Everything you need with your Dune pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Dune pram including a Newborn Pod, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Everything you need with your Reef pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Wave pram including Motion All Size 360 & base, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Special edition auto-folding super stroller.
Self-folding for effortless strolling
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Add a TrueFit™ Classic Mattress for only £50!
Add Muslin Swaddles worth £45 for FREE!
190 pocket-sprung mattress
Dual-sided 190 pocket-sprung mattress
Dual-sided 220 pocket-sprung mattress
For safe sleep, easy feeds and close comfort
Special edition one-pop travel cot, co-sleeper and playpen.
Add Muslin Swaddles worth £45 for FREE!
Special edition 360° rotating, all stage car seat.
Add a TrueFit™ Classic Mattress for only £50!
Add Muslin Swaddles worth £45 for FREE!
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
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Min read
Min read
Min read
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
Min read
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For everyday strolls with a one hand fold
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
Eat&Play is the 4-in-1 highchair and play table that does it all. Transforming effortlessly from...
For snacking, weaning and playtime
Start you little one's weaning journey
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Special edition auto-folding super stroller.
Special edition 360° rotating, all stage car seat.
Special edition one-pop travel cot, co-sleeper and playpen.
Every parent deserves to have a calm and confident birth experience, and that doesn’t change if it happens to be in a hospital setting (planned or unplanned!). In fact, I would say it’s even more important to be mindful of what’s around you in a more clinical environment.
Oxytocin is the hormone we need for birth to get started and progress through the various stages. We actually feel this hormone in everyday life too – it’s the one that gets produced when our brain perceives our environment as safe, calm and comfortable. So that might be your bedroom in the evening after a long busy day. It’s also the one we produce when we orgasm – so take a moment to think about what the environment is like in these scenarios.
Cosy? Familiar? Unobserved? Now compare that to a hospital setting. It’s quite the opposite, isn’t it?
When the brain clocks an unfamiliar environment, it very cleverly puts us into high alert. The brain’s main job is to keep us safe – so it produces stress hormones such as adrenaline and cortisol to help us fight or get away from any danger or threat (the fight or flight response). This reaction is the opposite of what we need to birth a baby – it slows things down by reducing the oxytocin flow and makes contractions painful through the tension and reduction of endorphins (our natural pain reliever).
Even if you are having an epidural and induction, it’s still a very good idea to support the natural production of these hormones alongside the synthetic forms so your body processes them more effectively, keeping you and your baby much more comfortable and in control.
It uses the five senses to feed it information. So all we need to do is mindfully use those senses to create familiarity and comfort in what is an unfamiliar and less-cosy environment. If you are birthing your baby in a hospital setting, here are the things you can adapt and use to create a more oxytocin-friendly environment. Remember you need to be practicing these things at home during your pregnancy to make them familiar to you and build that link in your brain to your lovely, safe and cosy home environment.
Scent
Aromatherapy is so versatile and incredibly effective. Just think about when you open up a bottle of sun cream. It transports you back to your holidays instantly! Think about how you can build in using aromatherapy at home on a regular basis to relax you. Then when in hospital, you could use a room spray, pillow spray on your bedding or take a roller ball for your pulse points. Lavender is a great pregnancy-safe scent which is also relaxing, but you could also use orange or lemon oils to uplift you too. Clary sage is a great one to use to encourage contractions, but only from 37 weeks onwards.
Sight
Going back to the fact that oxytocin is best produced when in a cosy environment, it’s probably no surprise that the bright strip lights in a hospital room aren’t so helpful. Once any examinations are complete or medication has been administered where the midwife would need good light, you can turn off the lights and switch on a few strings of battery powered fairy lights, or even a star projector light (my favourite!). This will instantly transform the space from a white stark one to a cosier intimate one. If your midwife needs to turn the lights on again, you could pop an eye mask on to stay in your zone and prevent the brightness from sending the ‘alert signal’ to your brain.
Positive affirmation cards and funny, uplifting films or TV shows are also great things to consider when it comes to what you are looking at and absorbing during your labour.
Sound
If you’ve been listening to mindful birth relaxation audios at night throughout your pregnancy, then listening to them in hospital could be really helpful for you too. Or perhaps a playlist full of nostalgic, feel-good songs. Whatever it is for you, music or audios will drown out the sound of equipment and voices outside of the room and tell your brain that this is a great place to be! Be sure to pack headphones too, in case you are waiting in a more communal space at any point.
Your pillow from your bed and/or your maternity pillow are great ways to appeal to the sense of touch. They are cuddly, smell like home and familiar. Hospital pillows are none of these things! So make sure you do take one with you. Your dressing gown, slippers and a comfortable nighty are also very important. Familiarity is key, remember!
The touch from your birth partner is not to be underestimated too. Simply holding hands or them resting their hand on a part of your body will help to signal to your brain subconsciously that you are safe.
I’m going to add positioning here too, because the way you are positioned will support your comfort levels and the way baby moves down the birth path. Being upright, forward and open (UFO) is an optimal way to be. If you are birthing in a labour ward room, you may be needing to be monitored or you may be having pain relief or an induction drip administered. There are versions of each of these that can allow you to be more mobile rather than being restricted to lying down on the bed – just ask your midwife to give you the mobility-supportive option. If you do need to lie down for a rest or if the mobile option isn’t available for you, then positioning yourself on your side so that your bottom isn’t being pushed up (and narrowing the birth path) and propping your knees open with pillows or a peanut ball will support the physiology of birth and help you to be more comfortable too. You can also ask for a birth ball to be put onto the bed to rest on too.
Last, but not least, taste is really about keeping your energy up during labour. Think of labour as a highly physical activity, and one that you need to keep fuelled for. Take your favourite sweets, chocolate, dried fruit – whatever you love that’s going to give you a regular dose of energy. Small spoons of honey are also a great way to take in something without having to chew and eat, if you’re not feeling hungry. Hydration is also equally important – regular sips of water through a water bottle with a bending straw (saves having to tip your head up!) will help you to make sure that exhaustion is not caused by dehydration.
Your midwife/obstetrician will support you with all of these things, but it’s a good idea to make sure your birth partner is up to speed with the importance of your environment so they can be in charge of setting it all up and keeping it going for you too. Hiring a doula to support you both in these areas is something important to consider too. Doulas support parents in all birth settings, and you can seek written permission from your head of midwifery ahead of time if there are Covid restrictions on the number of birth partners in your hospital. Birth is a team effort, after all!
By putting a little effort into these areas and packing your ‘oxytocin kit’, you will be setting yourself up for a calm and comfortable birth experience. Which is exactly what you deserve.
Emiliana, mum of two, is a hypnobirthing teacher and doula. Having experienced two home births with her own children and one planned abdominal birth as a surrogate for her best friend, Emiliana knows the importance of birth preparation first hand. She created The Mindful Birth Group hypnobirthing courses to be inclusive of all birth preferences and the information, tools and techniques can be used however a baby is born. Whether it’s at home, at a birth centre, labour ward or abdominally – every parent deserves to have a calm and confident birth experience.
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