Save an extra 5% Off Selected Items This Weekend With PAY5!
Free Shipping On All Orders!
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Our handmade Oberon doll's pram is a beautiful gift for any child. It comes in a high gloss white finish with beautiful hand-painted fine line detail, chrome spoked wheels and fully adjustable hood.
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Everything you need with your Dune pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Dune pram including a Newborn Pod, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Everything you need with your Reef pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Wave pram including Motion All Size 360 & base, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Special edition auto-folding super stroller.
Self-folding for effortless strolling
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Add a TrueFit™ Classic Mattress for only £50!
For safe sleep, easy feeds and close comfort
190 pocket-sprung mattress
Dual-sided 190 pocket-sprung mattress
Dual-sided 220 pocket-sprung mattress
For safe sleep, easy feeds and close comfort
Special edition one-pop travel cot, co-sleeper and playpen.
Special edition 360° rotating, all stage car seat.
Add a TrueFit™ Classic Mattress for only £50!
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
Min read
Min read
Min read
Min read
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
Min read
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For everyday strolls with a one hand fold
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
Eat&Play is the 4-in-1 highchair and play table that does it all. Transforming effortlessly from...
For snacking, weaning and playtime
Start you little one's weaning journey
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Special edition auto-folding super stroller.
Special edition 360° rotating, all stage car seat.
Special edition one-pop travel cot, co-sleeper and playpen.
Studies show 85% of women who have a vaginal birth will experience some form of trauma to their perineum. This may sound like a scary statistic, but trying techniques such as perineal massage during pregnancy can prove helpful in reducing this risk. Lansinoh’s Dr Elizabeth Stroot explains all.
What is perineal massage?
Perineal massage involves massaging the tissue of your perineum – the space in between the vaginal opening and the anus. This is a small area of soft tissue that really is an integral part of the labour and delivery process. Massaging the perineum helps to increase blood flow to the perineal area, which can help the tissues stretch more easily during childbirth.
When should I start perineal massage?
You can begin perineal massage any time after week 34 of pregnancy as by this point in your pregnancy, your relaxin hormone has started to kick in. Relaxin does exactly what it sounds like, allowing your connective tissue to become more extensible so that the skeletal frame has a little bit of play to it as baby starts their journey into the birth canal. Specifically, it's helping to relax the ligaments and pubic symphysis of the pelvis.
What are the benefits of perineal massage?
Massaging your perineum during those last few weeks of pregnancy may help to allow it stretch more easily when your baby’s head is crowning when giving birth. Practicing perineal massage can also help you become more familiar with the feeling of stretching that you will feel during labour.
Studies show that 85% of women who have a vaginal birth will experience some form of trauma to their perineum. That could be in the form of excessive stretching, general swelling, bruising, graze tearing, tearing naturally or an episiotomy, which is a cut in the area between the vagina and anus to enable the delivery of your baby. This may sound like a scary statistic but trying techniques such as perineal massage during pregnancy can prove helpful in reducing this risk.
How do I do perineal massage?
It’s normal to feel awkward, given that this is a technique that perhaps you've never done before, but like anything new it just takes time, patience, and your continued persistence in trying and relaxing into it.
Before getting started, make sure your hands are clean and your nails are cut short. Next, make yourself comfortable and raise one leg (this can be on a stool, sitting, or lying down). Choose an oil formulated specifically for this sensitive area such as Lansinoh’s Organic Pre-Birth Preparation Oil – this will help condition the external skin of the perineum as well as allowing you to easily massage the area.
1. Make small, circular movements on either side of your vulva, to warm the tissue.
2. Put your thumb or finger about an inch into your vagina. Gently stretch the tissue at the vaginal entrance, holding it between your thumb and index finger.
3. Massage from the 6 o’clock to 3 o’clock position, then from the 6 o’clock to 9 o’clock position. Focus on the area at the entrance to the vagina. Take your time and repeat each side 3-4 times. Be gentle but firm enough to work into the tissue.
4. Finish with gentle outwards stretches at the 5 o'clock and 7 o'clock positions, holding for 30-45 seconds. Also stretch any scar tissue you may have from previous births.
Illustrated directions can be found here. You can see the benefits from practicing the technique 5 to 10 minutes a day, even 3 days a week.
During pregnancy, it's important to consult your doctor or midwife before beginning any new activity, including perineal massage. A mild prickling sensation is common, however if you experience any sharp or severe pain or bleeding, stop immediately and speak to your healthcare professional for further advice.
Dr. Elizabeth Stroot is an experienced physical therapist, speaker, and executive coach from the Washington DC area. Her boutique private practice specialises in integrative treatment of women’s health, chronic pain, and complex musculoskeletal conditions. Dr. Stroot is part of the Lansinoh Advisory Network, along with other practitioners who share a commitment to helping women and babies have access to products, solutions, education and support during pregnancy and beyond.
Customer Service
Car Safety Centre
Store Finder
