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The Edit

The place for parents to be

How to style your bump

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Olivia Bowen’s Silver Cross nursery

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Our parenting journey

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Mama’s made it!

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behind the desing: Muslin swaddles

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Rise by Tinie

Tailor your pram to suit your family’s needs with our range of bundles, designed to make parenting easier.

Coast Dream i-Size & Base Bundle

Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls

Tide & Accessory Pack Bundle

Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.

Tide, Dream i-Size & Accessory Pack Bundle

Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...

Tide, Dream i-Size, Base & Accessory Pack Bundle

Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...

Wave & Dream i-Size Ultimate Pack Bundle

Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray

Wave & Dream i-Size Travel Pack Bundle

Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier

Reef Earth, First Bed Folding Carrycot & Dream i-Size Ultimate Pack Bundle

Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray

Reef Earth, First Bed Folding Carrycot & Dream i-Size Travel Pack Bundle

Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack

Dune, First Bed Carrycot & Dream i-Size Ultimate Pack Bundle

Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray

Dune, First Bed Carrycot & Dream i-Size Travel Pack Bundle

Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.

Dune, Compact Folding Carrycot & Dream i-Size Ultimate Pack Bundle

Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray

Dune, Compact Folding Carrycot & Dream i-Size Travel Pack Bundle

Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier

Whether you’re walking city streets or catching a flight, there’s a Silver Cross stroller to suit every moment and milestone.

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For everyday strolls with a one hand fold

Zest

Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.

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Sleep easy with our Pregnancy Pillow

Satisfy your biggest craving – a good night’s sleep!

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The Edit

When his wife failed to find a pregnancy pillow that ticked all the boxes in terms of function, support and comfort, Product Designer Ashley decided to create his own – and the Silver Cross Pregnancy Pillow was born.

After months of research, development and sourcing over 20 fabrics and fibres, Ashley finally found the perfect combination – an ultra-comfy and supportive hypoallergenic and breathable filling, coupled with a soft and luxurious organic cotton cover.

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Pregnancy essential 

Hailed as a maternity essential by many, a pregnancy pillow can offer the ultimate in targeted support and instant relief as your bump blooms – and means you get that all-important rest before baby arrives. 

The Silver Cross Pregnancy Pillow is flexible too. It can be used postpartum and beyond, whether that’s for feeding or simply if you’re struggling with aches and pains. 

We spoke with Registered Midwife Lesley Bland from My Expert Midwife on the benefits of using a pregnancy pillow. 

Lesley told The Edit: “One of the most common pregnancy complaints women report to their midwives is joint pain and discomfort, caused primarily by pregnancy hormones softening the ligaments to make way for the growing baby and uterus. 

“A pregnancy pillow can help to alleviate this pain offering support and relief whether seated or sleeping by allowing for muscle relaxation and joint support. They have also been shown to promote better and longer sleep whilst encouraging women to side-sleep as advised by midwives and obstetricians to improve pregnancy outcomes.” 

Shop: Pregnancy pillow

Other benefits of using a pregnancy pillow include: 

  • Improved blood circulation 
  • Reduces snoring 
  • Elevates your legs to relieve swelling to legs, ankles, and feet 
  • Reduces stress on pressure points 
  • Can improve common pregnancy complaints such as heartburn, leg cramps and acid reflux 
  • Can help to support you and relieve discomfort in the postnatal period 
  • Makes an ideal breastfeeding support

Shop: Pregnancy pillow

Supporting you, the whole way through 

A good night’s sleep is a major factor during pregnancy, yet as the trimesters go on it can be increasingly difficult to get comfy. That’s where the U-Shaped Silver Cross Pregnancy Pillow can really help. 

Offering front-to-back targeted support for your neck, back, shoulders, hips, pelvis, knees and bump, our U-shaped pillow is an essential from pregnancy to postpartum. With its flexible design, the pillow can be used in numerous ways to relieve you and your bump in bed, on the sofa and whilst nursing when baby arrives.  

Sink into the huggable, classic U-shape to embrace your bump and align your pelvis during the night, fold the pillow over to prop you upright, or use for extra support to hold baby whilst breastfeeding or bottle feeding.  

“The Silver Cross Pregnancy Pillow helped me get a good night’s sleep right through my pregnancy – and I still used it after my baby was born too! It made sleeping with a growing bump as comfortable as it could be, and it came in handy after the birth to aid with night-time feeds.” – Kat, Silver Cross customer  

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Stylish comfort 

The pregnancy pillow has a soft, organic cotton cover that’s temperature regulating to help combat any night-time overheating, while the hypoallergenic filling is kind to skin. The cover can also be easily removed and is machine washable at 30°C. 

“We wanted to create something special that’s not only comfortable, but looks great in the modern home too. That’s why we opted for a soft, organic cotton cover with a piped edge for a more premium and timeless look that fits seamlessly into any space.  

“The pillow isn’t just for pregnancy. It’s an investment piece that can help with the aches and pains we all experience – pregnant or not. It’s designed to last by using luxurious materials that live up to everyday use.” – Pregnancy Pillow Designer, Ashley. 

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