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The place for parents to be

2 weeks ago

How to style your bump

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Olivia Bowen’s Silver Cross nursery

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Our parenting journey

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1 month ago

Mama’s made it!

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behind the desing: Muslin swaddles

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Prams

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However you choose to stroll, there’s a Silver Cross pram for you in our award-winning range.

New - Coast

For everyday travel

Wave

For growing families

Reef

For all terrain comfort

Dune

For city living

Tailor your pram to suit your family’s needs with our range of bundles, designed to make parenting easier.

New - Coast Simplicity Plus & ISOFIX Base Bundle

Combine Coast, our strong and durable pushchair designed for everyday strolls, with a Simplicity Plus infant carrier & base

New - Coast Dream i-Size & Base Bundle

Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls

Wave & Dream i-Size Ultimate Pack Bundle

Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray

Wave & Dream i-Size Travel Pack Bundle

Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier

Reef, First Bed Folding Carrycot & Dream i-Size Ultimate Pack Bundle

Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray

Reef, First Bed Folding Carrycot & Dream i-Size Travel Pack Bundle

Add a First Bed Folding Carrycot and an award-winning Dream i-Size infant carrier on to your Reef pram

Dune, First Bed Carrycot & Dream i-Size Ultimate Pack Bundle

Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray

Dune, First Bed Carrycot & Dream i-Size Travel Pack Bundle

Add a First Bed Folding Carrycot and an award-winning Dream i-Size infant carrier on to your Dune pram

Dune, Compact Folding Carrycot & Dream i-Size Ultimate Pack Bundle

Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray

Dune, Compact Folding Carrycot & Dream i-Size Travel Pack Bundle

Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier

Whether you’re walking city streets or catching a flight, there’s a Silver Cross stroller to suit every moment and milestone.

Jet 3 & Free Footmuff

For compact travel

Clic & Free Footmuff

For families on the go

Pop & Free Footmuff

For everyday strolls

Zest & Free Footmuff

For everyday comfort

Silver Cross 4.6/5
Independent Feedback based on 53 verified reviews.
Great service Smooth purchase and service thank you . The only slight improvement I can suggest is with the confirmation email. I paid for next day Saturday delivery but was quite upset when the confirmation email said expected delivery the following Tuesday. When I phoned customer services they said everything was fine it was just a standard email, possibly worth changing the wording to avoid this confusion. Wednesday, 07 June 2023
We bought this to match our coast travel system, only used it once so far but appears to be sturdy and covers the baby perfectly whatever the angle. We did have to contact customer services for help as the instructions didn’t explain/ show you had to ‘snap’ something within the metal spring part in order for it to be adjustable. They were extremely helpful and through quick exchange of emails the problem was solved! Once this was done the parasol was flexible and moved to whatever position/ angle required. Saturday, 03 June 2023
Love it Great quality and stylish pram ,I love it .Highly recommend Friday, 02 June 2023
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Meet the retailer: Affordable Baby

Celebrating 25 years in business

Categories   Family

The Edit

Congratulations on 25 years in business! Tell us the story behind Affordable Baby.

25 years is certainly a milestone as an independent baby goods retailer! The whole industry has changed and evolved so much across the years with the loss of national retailers and the movement to online, meaning expecting parents were desperate to see and experience baby goods in the flesh.  

We started with the idea of owning a small shop in Rotherham with a mission to show amazing nursery items and save customers money, hence the name Affordable Baby. This was certainly part of our growth over the years, and still prevails today. Silver Cross was a key brand we focussed on very early on due to its historic name and quality. 

At Affordable Baby we always focus on our product knowledge along with our customer service and experience, plus we adapted our range of brands to offer something customers could not see elsewhere.

We later opened a home store near our travel store to show more home products and nursery furniture ranges. Just last year we opened our latest and larger (over two floors) baby store in Sheffield, near the Meadowhall Shopping Centre.

Any new or upcoming trends you’re seeing in the nursery world this year?

Over the years we have seen many changes and improvements to all aspects in the world of baby goods – more functionality, improved safety and certainly, as lifestyles change, different tastes in colours and fabrics. The latest trend is the use of beige or stone colours with softer eco-friendly fabrics, plus greens, which are coming back in popularity for a more outdoorsy look and feel.

What do you love the most about working in nursery?

Sounds corny but true – the people! Being part of a customer’s journey into baby goods (especially for the first time) is brilliant as you can advise them and feel a part of these important decisions. We also love the network of independent retailers, as we get to share views and information to help the independent sector continuously grow stronger. They are just like us – down to earth businesspeople, trying to offer the best in their area.

How did you celebrate your 25th anniversary?

We held an event for our key suppliers with giveaways and experts on hand for our customers. It was a very busy day but well worth it! Plus, we treated our staff to a celebration meal – some of whom have been with us for nearly all our journey – to raise a glass or two and get ready for the next 25 years! 

Any exciting future plans that you can share with The Edit?

We’re now serving three generations of customers – new grandparents, new parents, newborns. It’s brilliant when we hear a grandparent say they bought the mum-to-be’s pram from us and a great sign of trust which makes us proud. Even some of our staff, including our daughter-in-law, have been ‘brought up’ with our products. 

With that in mind, we’re also starting to hand control over to our ‘next generation’ Danny and Emma, so we can get to a point of semi-retirement. They have lots of exciting ideas and plans to grow and drive our success for new and returning customers alike. Watch this space!

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