Hey! We’re Micralite, the sister brand to our friends over at Silver Cross - you could say we’re the new kids on the block… or the rebel of the family. We’ve just landed on the Silver Cross site, so you can now shop our fantastic products directly here (hooray!). But who are we? And why are we here?
This is the story of two brands. One, a household name and global brand, championed by royalty. The other, a disruptive freethinker and newcomer with ambition and attitude. Outwardly, they couldn't be more different, but at their heart they share the same passion for parental empowerment.
What is Micralite?
We’re a nursery brand, designed and engineered by parents, for parents. Our key aim is to make life easier with affordable and reliable products, so there’s much more time, and money, to spend on having fun. That’s why all our products are designed for on-the-go, busy lifestyles – perfect for parents (and babies) longing for some adventure.
Tell us about the Micralite range.
As we’re engineered for ease, all Micralite products have been designed with you in mind. They’re all super nimble, compact, and dead easy to use. We have four main products in our range – a compact travel system, two lightweight strollers and a travel cot that doubles up as a kiddies’ playpen – yep, you heard us right!
Here’s a bit more about them…
Our first ever travel system, GetGo’s suitable from birth - so you can get going from day one. With a lie-flat reversible seat, super-sturdy chassis and chunky wheels, GetGo will take you anywhere – from city strolls to walks in the park. Best of all, it’s really light and compact, with the easiest-ever one-second fold. Oh – and you can use it with the Silver Cross Simplicity Plus and Dream i-Size infant carriers too!
FastFold is for families who live life to the full – from days beachside to rocky mountain adventures (OK, maybe not up an actual mountain, but you get our drift). Suitable from 6 months, the go-anywhere wheels and all-terrain design give you reliability no matter where you are, whilst the UP50+ hood and sunshade keep baby protected. Snow, mud and sand are no match for the FastFold.
We couldn’t give you an extra pair of hands, so we created the ProFold. It’s a cabin-approved stroller suitable from birth to 15kg, so it’s perfect for travel – at home or abroad. It’s also super comfy, with a cushioned adjustable seat and ultra-soft vegan leatherette handle. Oh and did we mention it folds in a second with just a flick of the wrist. Simple!
Sleep & Go
Keeping baby calm and comfy during nap time and providing a fun, safe playpen for those hyper half-hours, the award-winning Sleep & Go is the ultimate travel cot. It’s super easy to use - just pop it open, give it a shake and you’re done! It comes with a convenient newborn insert too.
We have a whole range of accessories to go with our excellent products, like the stylish DayPak rucksack. It’s a champion changing bag – but with its handy laptop carrier you can easily use for work and everyday life. So sure, kid yourself that you’re buying it for baby. We won’t tell if you won’t.
"Micralite is all about making parents lives easier with products that look great but don't cost the earth. Becoming a parent isn't cheap, so we like to think we're doing our bit to help. By only selling online, we cut out the middle man, so we can offer parents the best product at the best price.
We have been part of the Silver Cross family for a couple of years, but we're excited to launch on silvercrossbaby.com as we hope to appeal to parents with a sense of adventure who are looking for a stroller or travel cot that's easy on the eye but even easier on the wallet."
- Riccardo Baldoni, Head of Micralite
How are Micralite products different to the rest?
Lots of prams, strollers and nursery products simply exist to help you ‘cope’ with having a baby. But not us - we don’t want you to just cope, we want to make life easier and above all else, we want you to have fun. Parenting can also be pretty pricey, that’s why we’ve lowered our prices to make it easier on your wallet too.
We’re a brand designed by parents, for parents and we pride ourselves on our modern products and the expert technology behind them. Quality is at the centre of everything we do, with you and baby always in mind – we’ll never compromise on function, style, practicality, comfort or adventure.
Where can I find you?