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We’re Parenting Brand of the Year!

Discover our 2024 Made For Mums award winners

Categories   Product Guides

The Edit

The 2024 Made For Mums Awards results are in, and we’re thrilled to receive four big wins!

Following hours of judging and testing by a panel of parents and industry experts, we’re proud to have been named Parenting Brand of the Year, as well as winning top awards for our Tide pushchair, Discover i-Size car seat and Clic stroller.

Silver Cross is voted Made For Mum's Parenting Brand of the Year! 

Parenting Brand of the Year – Gold

Initiatives to help make our business practices and products more sustainable were what really stood out for the Made for Mums judges. 

Here’s what they had to say:

"Silver Cross has been a longstanding favourite among parents, with generations of fans appreciating its reliable quality, luxury style and commitment to moving forward with consumer trends."

"This year, the brand’s strong product entries in a range of pushchair and car seats categories confirmed the brand is not resting on the laurels of its 140-year heritage. But what really impressed our judges was an ongoing commitment to sustainable practices, an area of increasing importance among parents and families. These include refurbishing and upcycling no-longer-needed pushchairs and donating them to a baby bank charity, a buggy repair programme and a unique car seat recycling service."

Silver Cross Tide – our lightest, most compact multi-terrain pushchair

Tide – Gold for Newborn pram under £800

Tide, our lightest, most compact multi-terrain pushchair, won a Gold award for its versatility, modern style and sturdy frame made for every terrain.

Here’s what the judges had to say:  

"This versatile pushchair has the potential to last from birth right up to the point where your little one wants to walk everywhere themselves. With all the quality you'd expect from this heritage brand, it also has a pretty competitive price tag." 

"Offering the stroller dream of being both stylish and sturdy, it is simple to switch between the pram and pushchair modes and feels impressively light to push. The newborn carrycot comes with a bamboo soft-touch lined mattress and is approved for overnight sleeping, which is a big plus point as it can double up as a travel cot or bassinet. Parent tester Emily also loved the roomy basket and said ‘the way the pram folds with the seat unit makes it ideal for smaller car boots."

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Silver Cross Discover i-Size – our high-back booster suitable from 4 to 12 years old

Discover i-Size – Gold for Best Child Car Seat

Our high-back booster, Discover i-Size, is the ultimate next-stage car seat suitable from 4 to 12 years. After being tested on safety, adjustability, quality, comfort and value, Discover i-Size scooped top spot in the child car seat category.

Here’s what the judges had to say:

“This luxury car seat offering from Silver Cross really stood out due to its plush, temperature-regulating bamboo fabrics, easy-to-adjust features and a clever extendable leg rest.”

Parent tester Sarah said: “It is far, far more padded and comfier than any other seat we've used. Its 10-position headrest, 4 recline options, removable inserts and adjustable thigh support means that it really will adapt to your child as they grow and can be used from 4 to 12 years.”

"I do feel that the car seat justifies the price tag. I love that it reclines and the leg cushion extends. It looks premium and very well made.”

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Silver Cross Clic – for everyday strolls

Clic – Silver for Best Compact Fold Pushchair (£150-£300)

Our lightweight and compact stroller, Clic is designed for everyday strolls. Winning a Silver award in the compact fold category, Clic was judged on its size, fold, comfort, value and ease of carrying.

In the words of parent tester Clare: "The folded size is small, and my husband loves it because it has given us boot space back in the car. I can store it easily in my hall without it getting in the way."

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