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Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Our handmade Oberon doll's pram is a beautiful gift for any child. It comes in a high gloss white finish with beautiful hand-painted fine line detail, chrome spoked wheels and fully adjustable hood.
Add Muslin Swaddles worth £45 for FREE!
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Everything you need with your Dune pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Dune pram including a Newborn Pod, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Everything you need with your Reef pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Wave pram including Motion All Size 360 & base, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Special edition auto-folding super stroller.
Self-folding for effortless strolling
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Add a TrueFit™ Classic Mattress for only £50!
Add Muslin Swaddles worth £45 for FREE!
190 pocket-sprung mattress
Dual-sided 190 pocket-sprung mattress
Dual-sided 220 pocket-sprung mattress
For safe sleep, easy feeds and close comfort
Special edition one-pop travel cot, co-sleeper and playpen.
Add Muslin Swaddles worth £45 for FREE!
Special edition 360° rotating, all stage car seat.
Add a TrueFit™ Classic Mattress for only £50!
Add Muslin Swaddles worth £45 for FREE!
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
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Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
Min read
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For everyday strolls with a one hand fold
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
Eat&Play is the 4-in-1 highchair and play table that does it all. Transforming effortlessly from...
For snacking, weaning and playtime
Start you little one's weaning journey
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Special edition auto-folding super stroller.
Special edition 360° rotating, all stage car seat.
Special edition one-pop travel cot, co-sleeper and playpen.
“What to expect when you’re expecting”... It was a book title that grabbed my attention immediately.
As an avid-learner, a true Capricorn, an ambitious woman juggling three businesses (and an imminent house renovation), it’s the certainty about this new chapter of motherhood that I crave. And yet, there is so much about having a baby that I know I’ll never be prepared for, no matter how many books I read or Instagram mums I follow.
Entrepreneur Lauren Armes is preparing for a new chapter of motherhood.
For context, here are some numbers. I’m currently nine months pregnant (in fact, I’m 7 days past my so-called due date). It’s been five years since I left my corporate job. I now run three businesses. My husband joined me as a business partner two years ago. One year ago we got married – just before lockdown here in the UK… which is where we’ve been ever since.
Being in lockdown whilst pregnant with my first child was a bit of a gift. It gave me that extra time to read wildly about childbirth, stalk supermums on Instagram, take a hypnobirthing course, and decide on the kind of mother I want to be. And with all this headspace (naive as I might be to any parenthood veterans reading this) I’ve set a few hopeful intentions regarding the latter.
I plan to minimise the mum-guilt...
I’ve read a lot about the guilt-load associated with being a new mum who also has strong career ambition. The constant self-judgement and inner criticism that clouds an already emotionally-charged period of transition doesn’t sound all that helpful to me. So, is it inevitable? Or is it a choice? My intention is to attempt a gentler route - one that leverages the support of a village, like the good old days!
I’m under no illusion that enjoying this next chapter, especially those early precious moments, will require me to cool it a little on the work front (and plans are in motion for that), but I’ve been inspired too by the fellow businesswomen I follow who remind me that it’s ok to get help! Be that a fortnightly cleaner, a part-time nanny, healthy meals delivered, or simply looking more to my team to help take the pressure off on the business side of things. There’s a lifting of the lid on these superstar mums that appear to be juggling it all, and underneath I’m seeing just how willing they are to seek out support from those around them.
“There is so much about having a baby that I know I’ll never be prepared for, no matter how many books I read or Instagram mums I follow.”
Lauren has set some “hopeful intentions’ about the kind of mum she wants to be.
I want to continue being me...
There’s another narrative I’ve seen play out, that points to a sort of loss of identity; and it’s a storyline I’ll be trying my best to challenge. Is it possible to continue to travel, meet with friends, take weekend escapes and be a business owner with a little one in tow? Or does it just become easier to stay at home and put up the white picket fence? Depends who you talk to.
My husband and I have seen it play out both ways amongst our friendship group. We know which version we prefer. And yes, I know, it may well depend on the type of baby we have – Do they sleep? Do we sleep? Will we even care about the social affairs we now thrive on?
Self-care is on the agenda…
This is one I always learn from second-time mums who wish they’d prioritised this first time around - and that is the importance of self-care. It’s rooted in the old adage; “You can’t pour from an empty cup’. And I work in the wellness industry, so it’s ever-present in my mind that a healthy, happy mum, equals a healthy, happy baby. But what does that even look like?
I’m sure that the one-hour yoga classes and evening bubble baths are soon to be in the past, but it’ll be the momentary rituals I’ll be clinging to. A quiet cup of tea in the morning whilst hubby takes the first shift. Five minutes of breathwork to calm the soul whilst baby naps. The willingness to ask for help from family and friends who’ve offered to provide me with an afternoon off… Again, the way things used to be when we were more reliant on the tribe.
So yes, I’m naive and I’m still days from a whole new reality… which is when I’m sure I’ll be reaching out to amend this post. But for now, take this as a pregnant, ambitious entrepreneur’s wishlist… one that will, fingers crossed, come to pass.
“I’m under no illusion that enjoying this next chapter, especially those early precious moments, will require me to cool it a little on the work front, but I’ve been inspired too by the fellow businesswomen I follow who remind me that it’s ok to get help.”
Lauren Arms is an entrepreneur, CEO and busines coach. Since founding Welltodo – a global platform for forward thinking brands, entrepreneurs and investors in the wellness industry - Lauren has coached and mentored some of the wellness industry’s leading experts. She has been featured in Forbes, The Times, Evening Standard, Glamour, BBC, Women’s Health, Men’s Health and was invited by Lord Sugar to judge the winner of The Apprentice on BBC. Lauren is also the host of the Welltodo Business of Wellness Podcast, where she interviews founders of some of the world’s leading wellness brands.
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