Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Our handmade Oberon doll's pram is a beautiful gift for any child. It comes in a high gloss white finish with beautiful hand-painted fine line detail, chrome spoked wheels and fully adjustable hood.
Add Muslin Swaddles worth £45 for FREE!
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Everything you need with your Dune pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Dune pram including a Newborn Pod, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Everything you need with your Reef pram including a First Bed Folding Carrycot, Motion All Size 360 car seat, changing bag, footmuff, phone holder and snack tray
Everything you need with your Wave pram including Motion All Size 360 & base, changing bag, footmuff, phone holder and snack tray
For everyday strolls with a one hand fold
Special edition auto-folding super stroller.
Self-folding for effortless strolling
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Add a TrueFit™ Classic Mattress for only £50!
Add Muslin Swaddles worth £45 for FREE!
190 pocket-sprung mattress
Dual-sided 190 pocket-sprung mattress
Dual-sided 220 pocket-sprung mattress
For safe sleep, easy feeds and close comfort
Special edition one-pop travel cot, co-sleeper and playpen.
Add Muslin Swaddles worth £45 for FREE!
Special edition 360° rotating, all stage car seat.
Add a TrueFit™ Classic Mattress for only £50!
Add Muslin Swaddles worth £45 for FREE!
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
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Makes mealtimes fun
For everyday strolls with a one hand fold
Add Muslin Swaddles worth £45 for FREE!
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
The place for parents to be
Min read
Min read
Min read
Min read
Min read
Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For everyday strolls with a one hand fold
Suitable from newborn to toddler, Pop is the ultimate everyday pushchair offering a smooth and comfortable ride for baby and added peace-of-mind for parents.
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
Eat&Play is the 4-in-1 highchair and play table that does it all. Transforming effortlessly from...
For snacking, weaning and playtime
Start you little one's weaning journey
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Special edition auto-folding super stroller.
Special edition 360° rotating, all stage car seat.
Special edition one-pop travel cot, co-sleeper and playpen.
Starting her career as a DJ, TV presenter and model, mum-of-one Ashley James is now a well-known feminist, activist and empowerment coach, commenting on social topics and issues faced by women and mothers.
With an Instagram following of over 300k and after her own battles with bullying and body dysmorphia, she regularly campaigns about mental health and body positivity issues, providing a realistic, honest space for her online community.
This month, we’re excited for Ashley to be The Edit’s guest editor to discuss some of the topics closest to her heart. To kick things off, we caught up with Ashley on all things motherhood, career and wellbeing.
Welcome to The Edit! You’re our first guest editor and we’re so excited to have you. Tell us a little more about you.
Aww, thanks! I'm honoured to be your first guest editor! Well, my name's Ashley James. I'm a presenter and DJ and I suppose my most important role is that I'm a mum to Alfie who has just turned one! I can't believe I'm a mum to a one-year-old!
My TV and DJ career has seen me providing the latest entertainment news on Good Morning Britain, discussing daily new topics on the Jeremy Vine Show or travelling the world and lighting up dance floors for some of the most exclusive events, festivals and world-famous brands including Coca Cola, Samsung, Dior, Smirnoff, and Rimmel.
With that in mind, motherhood has definitely been the most challenging and rewarding job, and certainly the most permanent! I've definitely grown as a person, found really beautiful moments, as well as some really dark ones. Not to mention how challenging I've found juggling my job and Alfie in a pandemic!
You’re mum to Alfie, who’s just gorgeous! What’s the best thing about being a mum?
The best thing without a doubt is watching a person grow and develop from scratch and seeing them experience life for the very first time. It's so magical and such a privilege. It's really made me see the joy in so many things I took for granted! For example, he absolutely loves birds and animals. We spent a lot of time going for walks because of all the lockdowns and getting to see his joy when he saw birds, dogs or even the blossom or leaves turning orange – it kind of made me stop and think: you're right, these things are so beautiful.
There's also something quite nostalgic about being a parent. I've really loved taking him swimming every week and seeing what he loves and what he finds scary, and it has made me remember or wonder about my own swimming lessons as a child. It's like we get to do it all over again, through their eyes!
It's funny because I used to say I didn't like children (before I had one) and now I really can't imagine thinking of saying that!
You’ve been very honest about the highs and lows of parenting. After the craziness of motherhood, Christmas and 2021 in general, how are you feeling now?
I can honestly say for the first time in months that I feel really good. I am happy. And there were long periods that I didn't think I'd ever feel happiness again.
I'd say from when Alf was about four months old to about 11 months old I was really, really struggling and had some incredibly dark thoughts. Honestly, I was worried I might have made a mistake and that I wasn't cut out for motherhood! But actually, I think I was just absolutely exhausted, incredibly overwhelmed by the change that not only motherhood, but the pandemic had brought into my life, and I missed my previous life. Also, we moved out of London to have more space, and actually whilst it's a great thing, it made me really lonely.
I've always found it important to be honest and authentic online, and so my journey with motherhood has been no different. I think it's really important to be honest about the difficulties because it makes you realise that you aren't alone and brings the most supportive community. It sounds silly but the people who choose to follow me have become my friends more so than ever with motherhood. They've encouraged, supported and helped me through a lot of it and reminded me that the difficult moments will pass.
We fully support your campaign to ‘normalise’ breastfeeding. What’s the biggest thing you hope to change for mothers out there?
Thank you! It makes me so sad that breastfeeding is still so hugely misunderstood and judged in our society. I mean, arguably that's what our boobs are for! And yet there is still so much judgement, or sense that breastfeeding is an intimate and private activity. I think people totally underestimate how time consuming it is, especially at the beginning and especially if you choose to feed on demand and for comfort as I did and many others do.
If we only fed in the comfort of our own home we'd never be able to leave. But also, why should we hide away or be made to feel ashamed when we are doing something as important as feeding a child? Whether you feed a baby with a breast or a bottle it should be treated the same.
I've had big boobs since I was 13 years old and have been made to feel judged and ashamed my entire life, so breastfeeding is just an extension of that, and I'm here to say that our boobs and the size of them are not our morals. Plus, breastfeeding is so challenging already, we should be supported and encouraged. Especially knowing all the health benefits it provides for mother and babies.
I'd love for the education around it to be better so people didn't make ignorant comments and I'd love for the support to be better so women could make empowered choices with feeding and only stop when they wanted to. In Germany for example, you get free access to lactation consultants!
Our focus on The Edit this month is wellbeing. What can our readers expect from your next article later this month?
Without giving too much away, I want to focus on our bodies. That will cover everything from the postnatal recovery and all the pressures and stigmas surrounding it (not to mention the psychological pressures you go through) and how to embrace your body. I personally loathe the discourse around bouncing back and I also think it totally simplifies the postnatal recovery. Most of us aren't thinking of the baby weight whilst dealing with scars, prolapses, piles, and sleep deprivation. I wish society would be kinder and treat our bodies with more respect. We should be being worshipped and cared for, not critiqued on our appearance. But anyway, more on that next time…
What are you looking forward to most this year?
Honestly, hopefully just getting to enjoy it all more. I am really starting to see Alf's personality come to life and that's a really joyful thing. It's exciting to know we have milestones ahead like his walking and talking (although he already says several words). But also, I feel like I'm not fighting against motherhood anymore, and I have my ducks more in a row!
I'm also excited to focus more on my career and can't wait to get back behind those DJ decks and see people dance again!
A talented DJ, TV presenter and first-time mum, Ashley has also become an inspirational figure on social media. Her quick-wit and authenticity have won her a legion of fans and an impressive social media following. She makes regular TV appearances discussing important topics on feminist issues and women’s confidence. Ashley uses her social media presence to empower women, sharing her authentic and honest experiences as a mother with her followers.
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